Public Relations Training

Marketing arm of American Income Life We build strong partnerships within our marketplaces Commitment to working families Unions Credit UnionsAssociations Child Safe The Role of Public Relations Small Business

Partnerships that date back to % fully organized insurance company In the United States we are members of OPEIU 277 In Western Canada we are members of COPE 15 In Eastern Canada we are members of CEP Local 247 Everyone at AIL is covered by a union contract Committed to the Labor Movement in both word and deed Activism and Financial support The largest provider of supplemental Union insurance in the World AIL and the Labor Movement

Labor Advisory Board

1.Advise on the type of supplemental benefits Union members need 2.Direct a portion of our profit back into Labor and labor-related causes 3.At the local level we have an agency structure that supports organized labor

In more than 20,000 Locals in North America Serving over 3,000,000 Members

Before unions, workers had no voice in determining their wages, hours or working conditions.

Workers were forced to work in poor working conditions

They joined together as a collective force in pursuit of common objectives for working people.

The first nationwide labor organizations were developed during the mid 1800’s

Local Unions Regional Office or Councils National / International Offices Structure of a Union

-Promote Legislation -Educate the Public -Conflict Resolution Labor is connected through… These organizations connect with labor at the international, national and local levels. Their primary role is to:

International and National Level AFL-CIO, Change to Win or CLC Infrastructure Politically Collective Bargaining Social Causes Human Rights Environmentally Labor Movement is Very Interconnected

The Public Relations department maintains and develop relationships and partnerships Ultimately generating Leads – Through the AIL Program

The AIL Program

$2,500 Accidental Death & Dismemberment Benefit at NO COST Highlights * $2.2 Million paid to Union Families ACCIDENTAL DEATH & DISMEMBERMENT POLICY

Additional Benefits

Endorsed by the International Union of Police Associations and the AFL-CIO Helping working people protect what they value the most, their children! Child Safe Kit Has opened new markets

How We Implement the Benefit Program…

1.We send a letter to each member 2.On the Union’s letterhead 3.No Cost to the Union for the mailing 4.Letters are printed in a union print shop Sample Letter

* All Members are covered by the AD&D Master Policy which the Union holds * Members who return their Response Card will be contacted by our Representatives * Postage Paid Response Card is enclosed with each Letter including an Internet address option to complete the card online

NO COST to the Local or the Member AIL respects the Confidentiality of Membership mailing lists and do not require a copy 20 – 35% of Members return the Response card One out of four will purchase additional benefits

When one of our Representatives contacts a Member… The direct mail piece ultimately generates the lead

* Clearly explain the affordable supplemental programs and answer all questions * Present the Discount Card / Child Safe ID Kit * Deliver their Individual Certificate of Coverage and have them designate their Beneficiary

Read Off Letter

With …  Affordable  Permanent  Portable Supplemental Benefits Helping Secure the Future of Working Families

* Pay Check Protector, which acts as a readjustment benefit * Final Expense Plan * AD&D and Emergency Hospital Intensive Care Program * Cancer Benefit * All Supplemental Benefits are 100% Union 2006 Highlights * $70 Million of claims paid to Working Families through their benefits with AIL & NILICO Supplemental Benefits

PROVIDES 50% OF THE POLICY COVERAGE AMOUNT UPON DIAGNOSIS OF A TERMINAL ILLNESS. (Life Expectancy less than 12 months) AVAILABLE AT NO COST FOR POLICY HOLDERS. TERMINAL ILLNESS LIVING BENEFIT

* No payback required * 1.1 Million in premium for policy holders waived in the last 2 years

Eliminates Confusion over: Funeral Arrangements Insurance Papers Estate Information Taxes FAMILY INFORMATION GUIDE

How Do We Do It? One Can Of Food at a Time! FOOD BANK

President Officers Executive Board Office Staff Shop Stewards Direct Mail piece to Members WebsiteNewslettersEvents Membership Meeting A.I.L Agent General Members

1.Always use your Altig approved phone script and always be clear on the phone 2.Always have the correct letter, and mandatory read off letter ( 3.Leave the home with the member feeling good about the visit 4.Call the member to let them know you will be late or need to reschedule (to avoid No Shows) 5.Communicate with PR in advance when working out of town 6.Use Freshen Up letters 7.Leave your cell phone number when booking appointments 8.Be Proactive on any challenges you encounter in the field via the Incident Report Form ( Public Relations Checklist

Incident Report Form

Online Letter Download

Servicing the Group Claims History Policy Holders Death Claims Annual Report Member Name Agent Name Group Name & Number Representative Report Form

Marketplaces Unions Credit UnionsAssociations Child SafeSmall Business

Formal organization of people or groups of people with common interests Example: Sporting Groups, Occupations, Environmentalists Associations

Credit Unions have been an important part of life for much of the twentieth century Credit Unions have figured prominently in work places, communities and associations Natural partner Credit Unions

Small Business Providing exciting and practical benefits and education for employees Customize marketing plans for small business

Endorsed by the International Union of Police Associations and the AFL-CIO Helping working people protect what they value the most, their children! Child Safe Program Has opened new markets

Altig International Our Mission is To Protect Every Child and To Serve All Working People PR Mission A World Class Team of PR Professionals - Providing the Best Sales Leads to the World's Greatest Sales Force.