Sport Tourism Paul Charbonneau Brantford – March 30, 2006
Key Figures Over 200,000 sporting events held each year in Canada.* Sport Travel represents $2.4 billion in total tourism spending, annually.* *Canadian Tourism Commission
Economic Impacts* *From the Sport Tourism Economic Assessment Model - CSTA Event2002 NA Indigenous Games 2002 Skate Canada International 2003 Canada Winter Games 2003 World Youth Athletics Champs World Cycling Champs. Economic Activity $15.5 M$6.3 M$70.3 M$37.4 M$48.3 M GDP$7.4 M$2.6 M$28.6 M$17.2 M$20.2 M Jobs205741, Taxes$4.8 M$898 K$10.4 M$6.3 M$8.4 M
Economic Impacts* *From the Sport Tourism Economic Assessment Model - CSTA Event2004 Brier2004 Bell Capital Cup 2005 FINA World Championships Veissmann 2005 FIS World Cup 2006 IIHF World Junior Hockey Economic Activity $23.1 M$11.1 M$181.2 M$6.5 M$41.0 M GDP$11.0 M$4.9 M72.4 M$2.5 M$21.7 M Jobs , Taxes$3.1 M$2.1 M$29.0 M$1.0 M$4.6 M
Budget Surpluses 2005 Ontario Summer Paralympic Championships – Windsor-Essex$61, Ontario Senior Games Winterfest – Barrie$110, Ontario Winter Games – London/Barrie$125, Ontario Summer Games – London$300, Ontario Senior Games Actifest – St. Catharines$44, Ontario Summer Paralympic Championships – Etobicoke$45, Ontario Summer Paralympic Championships – Sarnia$19,000
More Impacts Economic –It costs less to host an event than it does for your team to go to one People –Volunteer involvement, marketable job skill development Sport –Expose community to a new or emerging sport creates opportunity to grow the sport –Capital investment, facility refit
Facilities Multi-sport venues or Multi-field locations are more cost effective Facilities drive Sport Tourism and Community Development Variety of funding and financial plans out there –City owned and operated –City owned and 3 rd Party operated –3 rd Party owned and operated with Community usage guarantees
Facility Plans Kingston –Current plans 1 Multiplex (4pad) & 1 LVEC –4 pad ice complex to replace 3 current rinks –Older rinks to be converted to other sport facilities –Exploring partnership with YMCA for pool and gym services at Multiplex –Still finalizing financing model –Harmonization of user fees across city instead of tax increases
Facility Plans Sylvan Lake, AB –15 yr development strategy –Planned construction in 3 yr spending phases –Funding through Town, Grants (Centennial), Municipal Sponsorship, Fundraising & Corporate, Inter-Municipal Partnerships –Sponsorships of Building, Dressing Rooms, for 25 and 10yrs respectively –Pre-budgeted operating needs, know shortfall going in. –Plan only accounts for 60% usage and no concession revenues
Facility Plans Coquitlam, BC –Sports Field Strategy Artificial turf provides 4 times more playing time Lighting at fields increases hours of operation –Differentiation between city maintained and non- city maintained facilities –Provides detailed costing for creation of fields and diamonds at different class levels –Recommended Financing to come from City Capital Budgeting –5-7yr focus on Tournament hosting facilities
Facility Plans North Bay –A.J. Fricker School field renovation City, School Board, Ultimate Frisbee League each contributed $15k Ultimate League – right of first refusal for field City – dedicated community use in Summer School – New Field –School usage agreements Draft Agreement with all 4 School Boards School gets first priority City gets Min. 8 Hrs/wk between Victoria Day and Labour Day City keeps 15% of user fees collected during their time.