Review of Target Marketing Pick any category of Product ▫Oil ▫Golf Clubs ▫Video Games ▫Bicycle ▫Hair Spray ▫Etc. List one BRAND that meets UP and coming.

Slides:

Advertisements

Similar presentations

INTEGRATED MARKETING COMMUNI- CATIONS AND DIRECT MARKETING C HAPTER.

Advertisements

Promotion Means Effective Communications Marketing Chapter 15.

Promotion BDI3C. Promotion We use promotion to bring our product or service to the attention of the target market. Promotional activities include advertising,

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

Amount of time average American child spends in front of electronic screens in one day? __________ How long is television on each day in a typical American.

Developing Integrated Marketing Communications

Chapter 14Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 Learning Outcomes: Chapter 14 Integrated Marketing Communications.

Seminar Pemasaran Strategi Komunikasi.

Promotional Item 1.Pick a promotional item: Print ad Web TV or radio commercial Junk mail Billboard Coupon Sample, etc.

17 Designing and Integrating Marketing Communications 1.

International Marketing © Thomson/South-Western ChapterChapter International Marketing Communication Understand the steps involved in developing.

Virtual Business Sports Media Planning. Promotion All activities used to inform & persuade consumers to buy products & services.

Advertising. Paid use by an identified sponsor to inform a target market about a product, service, idea, or organization. Goals – Inform – Persuade –

PROMOTION AND PROMOTIONAL MIX Review for Advanced Marketing.

International Marketing © Thomson/South-Western ChapterChapter International Marketing Communication Exemplify the communication model and steps.

Chapter 31: Using the marketing mix Promotion. What is promotion? The process of communicating with customers or potential customers Can be informative.

1 Copyright ©2009 by Cengage Learning Inc. All rights reserved Designed by Eric Brengle B-books, Ltd. CHAPTER 16 Promotional Planning for Competitive Advantage.

Promotional Mix The combination of promotional activities that an organization uses to communicate its message and sell its products. Possible Activities.

UNIT 4 – MARKETING Unit 4.04 Plan Promotion. Any form of communication used to inform, persuade, or remind  It’s everywhere!  Influences knowledge,

Ms. Park. 1. Market Analysis 2. Market Selection 3. Marketing Mix.

Marketing Is All Around Us. Quick Think How would you define Marketing? Activities that fall under its umbrella.

Targeting New Markets. Lesson Goals: Learn the basics of marketing and advertising Develop a systematic process of analysis Develop an effective advertising.

D. Marketing a Small Business Identify promotional media activities used by small businesses Identify the function of promotion in small business.

Marketing a Small Business Promotional Media Used by Small Businesses.

4.5 Promotion 4.6 Place Chapter 28. Promotion  The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public.

Marketing Essentials The Marketing Concept

For use only with Perreault and McCarthy texts. © The McGraw-Hill Companies, Inc., 1999 Irwin/McGraw-Hill Chapter 16: Advertising and Sales Promotion.

CHAPTER 6: INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Lecture

© 2004 Mark H. Hansen MARKETING COMMUNICATION. Marketing Communication © 2004 Mark H. Hansen 2 Integrated Marketing Communication (IMC) 1 – provide answers.

UNIT 3 – MARKETING Unit 3.04 Plan Promotion. Any form of communication used to inform, persuade, or remind  It’s everywhere!  Influences knowledge,

Chapter 17 promotional concepts and strategies Section 17.1

Chapter 14Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian.

McGraw-Hill/Irwin Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved Mkt 340/Principles of Advertising Class 2.

1 Marketing Promotion PriceProductPlacePromotion Positioning Positioning.

Chapter 10-4 PLAN PROMOTION.  Any form of communication used to inform, persuade, or remind  Used to influence knowledge, beliefs, and actions about.

MARKETING COMMUNICATION

Promotional Mix Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network.

Standard 3.1.  Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication.  Advertising Media – non-personal.

Promotion How will customers be made aware that the product or service is available? Which of the following promotional activities will be best: –Advertising?

Bell Ringer Have you ever heard of the Microsoft X Box? How did you hear about it?

By: Gus Minkin, Breaun Randle, Chase Abendschoen.

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 14 Prepared by Deborah Baker Texas Christian University.

Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 12 Prepared by Deborah Baker Texas Christian University.

Wednesday, March 5,  Advertisement can be defined as “A complex form of communication using objectives and strategies to impact consumer thoughts,

The Promotion Strategy 1 Explain the role of the promotion strategy. Explain how to formulate promotion plans. Describe considerations for putting together.

PE - Understand promotional channels used to communicate with targeted audiences. PI - Explain advertising media used in the sport/event industries.

Designing and Managing Integrated Marketing Communications

4.01 Understand promotion and the promotional mix

Media Planning and strategy

Developing and Managing the Advertising Campaign

Lesson Objectives To be able to identify types of promotion

10-4 Plan Promotion.

MARKETING Plan Promotion

The Marketing of Messages

Principles of Business & Finance

Promotion Strategies This presentation will focus on promotional strategies that are used in marketing.

DO NOW On the internet research how Oprah Winfrey made million of dollars in one day. How did this happen? Why did it happen?

Marketing Functions Marketing 1.

Explain the role of the promotion strategy.

Chapter 17 promotional concepts and strategies Section 17.1

The Promotional Mix What You’ll Learn

Advertising Is a form of paid non-personal promotion

D. Marketing a Small Business

Michael R. Solomon Greg W. Marshall Elnora W. Stuart

ADVERTISING CAMPAIGNS

Marketing CHAPTER Marketing Basics

Presentation transcript:

Review of Target Marketing Pick any category of Product ▫Oil ▫Golf Clubs ▫Video Games ▫Bicycle ▫Hair Spray ▫Etc. List one BRAND that meets UP and coming families needs List one BRAND that meets TOP Rung needs EXAMPLE MOTOR OIL Quaker State is geared towards families because of it’s High Protection abilities Valvoline Full Synthetic is geared towards Top Rung because of it’s premium features and high expense

PART 3: Role of Promotion New Products /Customers Used to inform prospective customers Used to persuade prospective customers that their product is a better choice. CityKittyAD CityKitty-Shark Tank Customers who have purchased Reinforces their product decision. Reminds them how it meets their needs.

Role of Promotion Mac vs pc (what’s their message?)Mac vs pc Iphone, iphone, iphone4gIphoneiphoneiphone4g Ipod nano, nanoIpod nanonano At your Table…What are three similarities between these commercials? What are three differences with these commercials?

Selecting Promotional Methods Businesses select promotional methods based on 3 factors: 1.Who are the prospective customers? -How many? A Lot: TV A little: Golf World Mag. - Where are they located? City: TV, Billboard Country: Radio -What information sources do they use?

Selecting Promotional Methods 2. What is the Message? 3.What is the Budget for the Promotion? Low: go for publicity…interviews, newspaper articles High: TV Ads, Billboards...

Promotions Activity Flip back to page in packet Your group will be assigned a Target Using the following media options, tell us how you would “reach” this group to promote your new fitness club. 3 Promotions Channels ▫Justify each Create your Message of your ad?