R 0 G 169 B 224 R 79 G 45 B 127 R 207 G 0 B 114 R 199 G 172 B 150 R 237 G 41 B 57 R 194 G 172 B 190 R 41 G 153 B 38 R 254 G 209 B 0 R 225 G 216 B 183 Workshop - Birmingham Energy Savers and Making the Green Deal work Andy Deacon Director of Delivery

R 0 G 169 B 224 R 79 G 45 B 127 R 207 G 0 B 114 R 199 G 172 B 150 R 237 G 41 B 57 R 194 G 172 B 190 R 41 G 153 B 38 R 254 G 209 B 0 R 225 G 216 B 183 Adoption influences Demographic House Type Trigger Points Community

Draft Working with the curve

Evolving roles for Local Authorities 1. LA as promoter: leave it to the market - advocates for Green Deal locally 2. LA as producer: provides marketing support, working in partnership with commercial Green Deal Provider(s) 3. LA procures a GD and ECO delivery partner: coordinates finance and delivery with a private sector partner to residents and businesses 4. LA selects a partner for ECO delivery: provides marketing support and coordinates deliver in partnership with an energy company 5. LA as a provider: takes on the role of Green Deal Provider and works with local organisations, business and community to deliver Green Deal

R 0 G 169 B 224 R 79 G 45 B 127 R 207 G 0 B 114 R 199 G 172 B 150 R 237 G 41 B 57 R 194 G 172 B 190 R 41 G 153 B 38 R 254 G 209 B 0 R 225 G 216 B Local authority as ‘Promoter’ p.5 LA(s) puts resources into marketing activities in their local area without promoting any specific delivery organisations Area-based approach could be taken Marketing activities could be integrated with other local initiatives MarketingPromotionAssessmentSurveyInstallation Quality Assurance Aftercare Local/ National Green Deal Provider Local authority Local/ National Green Deal Provider Green Deal Assessor Green Deal Installer

R 0 G 169 B 224 R 79 G 45 B 127 R 207 G 0 B 114 R 199 G 172 B 150 R 237 G 41 B 57 R 194 G 172 B 190 R 41 G 153 B 38 R 254 G 209 B 0 R 225 G 216 B Local authority as ‘Producer’ MarketingPromotionAssessmentAdvice Green Deal Plan Installation Quality Assurance Aftercare LA(s) GD Provider Panel of GD Providers GD Provider Programme manager GD Installer GD Assessors GD Provider GD Installer Referral fee/ concession payment/margin on ECO brokerage Leads 6

R 0 G 169 B 224 R 79 G 45 B 127 R 207 G 0 B 114 R 199 G 172 B 150 R 237 G 41 B 57 R 194 G 172 B 190 R 41 G 153 B 38 R 254 G 209 B 0 R 225 G 216 B Procurement of GD and ECO Delivery partner MarketingPromotionAssessmentSurvey Green Deal Plan Installation Quality Assurance Aftercare GD Assessor GD Installer GD Provider Delivery partner Local Authority Procurement 2a.LA finance 2b. Delivery partner’s own finance Finance Lead generation by LA(s) and GD Provider Partnership Delivered by GD Provider and local GD installers Aftercare by Partnership 2c. GDFCo 7

R 0 G 169 B 224 R 79 G 45 B 127 R 207 G 0 B 114 R 199 G 172 B 150 R 237 G 41 B 57 R 194 G 172 B 190 R 41 G 153 B 38 R 254 G 209 B 0 R 225 G 216 B Local authority as GD Provider MarketingPromotionAssessmentSurvey Green Deal Plan Installation Quality Assurance Aftercare Local Energy Groups Healthcare, Schools Resident Groups Faith Groups Estate Agents Building Control Planning Department Local Authority Local SME Contractors Local Energy Advisors Registered Housing Providers Local DIY Retailers Local Manufacturers Local Energy Groups Local Colleges Trade Bodies Local Experts Low Carbon Skills Academy 1a.LA finance 1b.Guarantee Fund 1c. GDFCo Finance Delivery 8

R 0 G 169 B 224 R 79 G 45 B 127 R 207 G 0 B 114 R 199 G 172 B 150 R 237 G 41 B 57 R 194 G 172 B 190 R 41 G 153 B 38 R 254 G 209 B 0 R 225 G 216 B 183 Hypothetical Example: Walsall Metropolitan Borough Council ECO targeting (not real data)

R 0 G 169 B 224 R 79 G 45 B 127 R 207 G 0 B 114 R 199 G 172 B 150 R 237 G 41 B 57 R 194 G 172 B 190 R 41 G 153 B 38 R 254 G 209 B 0 R 225 G 216 B