Importance of Community Partnerships APTA Fare Collection Workshop March 20, 2013.

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Presentation transcript:

Importance of Community Partnerships APTA Fare Collection Workshop March 20, 2013

Transit: A Community Asset 2 Adds to event experience Supports downtown and business vibrancy Provides travel/parking ease Creates momentum for more transit

3 With US Airways Center –Phoenix Suns, Mercury, concerts & family shows 2009 pilot program –Renewed through mid per event attendee –Based on attendance vs. actual ridership –Complete fare recovery Rail Ride Ticket Partnership

4 Integrates light rail into community life Connects transit to reputable institution Guaranteed income stream –Monthly reconciliation –Supports fare compliance Streamlines boarding Attracts new riders Valley Metro Benefits

5 Customer amenity Eases travel concerns Additional promotion US Airways Center Benefits

6 Exploring partnerships with other venues –Arizona Diamondbacks –Arts/culture venues Continued support for local happenings –Shop local –Local events, initiatives What’s Next?

7 Q&A Hillary Foose Director, Communication & Marketing ValleyMetro.org