Sydney TAFE Overview: Jannine McGarry Somerville House

Six week course

Weekly requirements Read - introduction to each topic Connect to a range of recommended academic articles, blogs and websites Respond to forum topic & other student posts / write journal entry Assessment 25% Weekly Forum Posts 20% Weekly Journal Entry 5% Surveys x 3 50% Final Report Note: weekly journal entries can be incorporated

Week 1: Introduction Who are we and what are we trying to achieve? Client charter? Mission statement? Somerville House Libraries are an integral part of the school community, providing a welcoming place which supports teaching and learning and encourages a love of reading.

Stakeholders School Executive StudentsParents Teaching Staff Who are our Stakeholders ?

The Marketing Plan The course was experiential learning based and students were encouraged to investigate their work place for services/resources which would benefit from the development of a marketing plan.. The following slides refer to developing a marketing plan during the course ‘Grow the Love’. An overview of the promotion planned for Seymour Library is highlighted.

eBooks Reason for this promotion being conducted: What evidence do you have that explains the need for this promotion? E.g. existing customer satisfaction surveys, customer suggestions, mission statements, marketing plans etc. What do you think the benefits / positive outcomes will be from your promotion?

Reason for this promotion being conducted: Statistics show use of eBooks is still low. Recent library survey (3 yearly) indicates students are still unsure of extent of eBook collection OR how to borrow Conversations with teaching staff indicate some are not aware of quality of research eBooks available to meet curriculum needs.

Benefits / positive outcomes for Stakeholders? Stakeholder – School Executive School marketing : value of a library which offers ‘cutting edge’, innovative eResources Library Budget : proving the value of the library reflects on the library budget requests Stakeholder – Students eBooks provide added CHOICES for academic research and recreational reading (to suit different learning styles) Only require internet access to download or access a book anywhere/anytime – ‘Just a click away’ Search features of eBooks

Stakeholder : Teaching Staff Discussion about eBooks must centre around the positive outcomes in the classroom and student success in the areas of literacy and information literacy. Ease of access : if a student has access to the internet, they have access to an eBook – promotion of ‘Just a click away’ logo Students need to learn to read effectively in both print and online Ability to match suitable texts to the reading level of a struggling student {without other students being aware} Technology can serve as a motivator for some students / catering for different learning styles Excellent search feature in eBooks Most research eBooks are multi-user so whole classes can access simultaneously – benefit over a print copy of a book. Benefits / positive outcomes for Stakeholders?

Stakeholder : Parents Similar to Teaching Staff - discussion about eBooks must centre around the positive outcomes in the classroom and student success in the areas of literacy and information literacy. Note: cut down the weight in those heavy school bags!

Combination of elements ie Mission Statement / Attitude / Logos / Image to create the ‘Library Personality’. The Promotion: Library Branding /Image NEW Marketing logo for eBooks

The Promotion : Targeted Promotion Reach out to Stakeholders Assemblies Staff Meetings Parent Evenings School communications eg forums, newsletters etc School community events Team up with students Use Humour Classrooms – Book Buzz & research pathways/assistance

Training : “How to” Screencast “How To” online Brochures “How To”