1 st October 2012 No IFOP contact: François Kraus First name.last The French, women and films Survey into women's usage and tastes in pornographic films for

METHODOLOGY NOTES Study carried out on behalf of: MARC DORCEL Sample: Sample of 1,101 individuals representative of the French population aged 18 years and over. Within this sample, 579 women aged 18 years and over were interviewed. The representative nature of the sample has been ascertained using the quota method (gender, age, profession of person surveyed) after stratification by region and agglomeration category. Method used for data collection: The interviews were conducted online through a self-administered questionnaire. Due to the intimate and sensitive nature of the subject approached, IFOP opted for a self-administered online method. In fact, this method of data collection gave the respondent the opportunity to talk about herself without running the risk of feeling judged by the interviewer. Guaranteeing complete anonymity to those interviewed. this method therefore enabled people to speak freely who would never have dreamt of bringing up certain subjects face to face with an interviewer or in the presence of a relative (if the interview was taking place in front of a third party). Survey dates: From 7 to 11 September 2012 This document presents the results of a study conducted by IFOP which faithfully respects the scientific and ethical principles of a sample survey. 2

USE AND CONSUMER TRENDS RELATING TO PORNOGRAPHY 1

Viewing films of a pornographic nature A

PERCENTAGE OF PEOPLE WHO HAVE ALREADY WATCHED A PORNOGRAPHIC FILM Evolution since 2009 Question 1: Up to now, have you ever had the opportunity to watch a pornographic film, either all the way through or just some clips? 5 FRENCH POPULATION AS A WHOLE September 2012 FRENCH POPULATION AS A WHOLE September 2012 FRENCH POPULATION AS A WHOLE July 2009 FRENCH POPULATION AS A WHOLE July 2009 S/T 'YES' 89% Yes, all the way through or nearly 57% No, never 11% Yes, but only clips 32% S/T 'YES' 91% Yes, all the way through or nearly 53% No, never 9% Yes, but only clips 38%

PERCENTAGE OF PEOPLE WHO HAVE ALREADY WATCHED A PORNOGRAPHIC FILM by gender and age 6 MenMenWomenWomen AgeAge FRENCH POPULATION Percentage of those who have already seen a pornographic film S/T 'YES' 91% Yes, all the way through or nearly 53% No, never 9% Yes, but only clips 38% FRENCH POPULATION AS A WHOLE September 2012 FRENCH POPULATION AS A WHOLE September 2012 Question 1: Up to now, have you ever had the opportunity to watch a pornographic film, either all the way through or just some clips? S/T 99% S/T 82%

7 PERCENTAGE OF PEOPLE WHO HAVE ALREADY WATCHED A PORNOGRAPHIC FILM By religious belief, number of sexual partners, Social class, marital status and sexual orientation As a coupleSingle Average 93 Average 85 Number of partners up to now Average 91 Average 96 HeterosexualSame sex/Bisexual ReligiousbeliefsReligiousbeliefs Individual's socio- economic class FRENCH POPULATI ON Marital status Sexual orientation Percentage of people who have already seen an X-rated film National average 91% FRENCH POPULATI ON

Frequency of use of pornographic films B

9 FREQUENCY OF USE OF PORNOGRAPHIC FILMS Evolution since 2009 Question 2: How often do you watch pornographic films or clips? S/T 'REGULAR CONSUMERS ' 16% FRENCH POPULATION AS A WHOLE September 2012 FRENCH POPULATION AS A WHOLE September 2012 FRENCH POPULATION AS A WHOLE July 2009 FRENCH POPULATION AS A WHOLE July 2009 S/T 'OCCASIONAL CONSUMERS 73% S/T 'REGULAR CONSUMERS ' 73% S/T 'OCCASIONAL CONSUMERS’ 72%

10 FREQUENCY OF USE OF PORNOGRAPHIC FILMS by gender and age Question 2: How often do you watch pornographic films or clips? Percentage of French population overall who have watched an X-rated film S/T 'REGULAR CONSUMERS ' 21% S/T 'OCCASIONAL CONSUMERS ' 79% Percentage of regular consumers FRENCH POPULATI ON Base: people who have stated that they have already watched an X-rated film, i.e. 91% of the sample. MenMenWomenWomen S/T 34% S/T 5% AgeAge

11 PERCENTAGE OF REGULAR USERS OF X-RATED FILMS by marital status, number of sexual partners, satisfaction with their sex life, marital status and sexual orientation As a coupleSingle Average 20 Average 27 Number of partners up to now Average 19 Average 41 HeterosexualSame sex/Bisexual Marital status Sexual orientation Satisfaction by sex life Satisfaction by sex life Percentage of regular consumers National average 21% Legal marital status As a coupleSingle FRENCH POPULATI ON

PERCENTAGE OF REGULAR USERSOF X-RATED FILMS by religious beliefs, income level, social class and urban category Urban category Income level of household Income level of household Religious beliefs Individual's socio- economic class FRENCH POPULATI ON Percentage of regular consumers National average 21%

Manner of pornographic film usage C

MANNER OF PORNOGRAPHIC FILM USAGE Evolution since 2009 Question 3: Have you personally already seen films or images of a pornographic nature... ? 14 On your own As a couple With relatives or friends S/T 'YES' 67% 57% 24% S/T 'YES' 72% 57% 32% FRENCH POPULATION July 2009 FRENCH POPULATION July 2009 Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample Yes, at least once No, neverYes, several times FRENCH POPULATION September 2012 FRENCH POPULATION September 2012

MANNER OF PORNOGRAPHIC FILM USAGE by gender Question 3: Have you personally already seen films or images of a pornographic nature... ? 15 On your own As a couple With relatives or friends S/T 'YES' 72% 57% 32% Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample Yes, at least once No, neverYes, several times FRENCH POPULATION September 2012 FRENCH POPULATION September 2012 MenMenWomenWomen 91% 54% 40% 50% 62% 22%

16 PERCENTAGE OF WATCHING FILMS AS A COUPLE by marital status, number of sexual partners, satisfaction with respect to their love life and frequency of sexual intercourse Number of partners up to now Percentage of people watching films as a couple National average 57% Legal marital status FRENCH POPULATION Satisfaction by love life Satisfaction by love life FRENCH POPULATION Frequency of sexual intercourse per month

TASTE WITH RESPECT TO PORNOGRAPHIC FILMS 2

Importance given to the different elements of a film D

Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film? Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample IMPORTANCE ATTACHED TO THE PRESENCE OF DIFFERENT ELEMENTS IN AN X-RATED FILM 19 S/T 'A LOT / A FAIR AMOUNT OF IMPORTANCE ' FRENCH POPULATION September 2012 FRENCH POPULATION September 2012

Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film? Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample IMPORTANCE ATTACHED TO THE PRESENCE OF DIFFERENT ELEMENTS IN AN X-RATED FILM by gender 20

Importance attached by women to the presence of different elements in an X-rated film by age 21 Female population overall overall Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film?

22 Importance attached by women to the presence of different elements in an X-rated film by social class Female population overall overall Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film?

23 Importance attached by women to the presence of different elements in an X-rated film by sexual orientation Female population overall overall Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film?

24 Importance attached by women to the presence of different elements in an X-rated film by marital status Female population overall overall Question 6: Do you attach a lot, a fair amount, little or no importance to the following elements when you choose an X-rated film?

ROLE AND IMAGE OF PORNOGRAPHY 3

Agreement with various negative opinions on pornography E

Question 5: Do you personally agree with each of the following opinions on X-rated films? Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample AGREEMENT WITH VARIOUS NEGATIVE OPINIONS ON PORNOGRAPHY by gender 27 Completely disagreeMainly disagreeMainly agree Completely agree Answers: 'AGREE' 78% 73% 66% 61% 49% GenderGender S/T 'AGREE' 76%

Role of pornography in sexuality F

Question 4\: Would you say that the X-rated films or film clips that you have seen so far.... ? Base: people who stated that they have already seen an X-rated film, i.e. 91% of the sample ROLE OF PORNOGRAPHY IN SEXUALITY by gender 29 No, not at allNo, not reallyYes, a littleYes, a lot Answers: 'YES' 29% 33% 32% 30% 29% GenderGender S/T 'YES'