Maximise your online performance “Using your website to convert more students”

Running order Best practice strategies for an affective homepage Lift conversion methodology applied to landing page design Understanding conversion personality types and meeting their needs Importance of good data and metrics Digital marketing trends to fill your sales funnel

80% of online traffic is in search mode Image source: searchengineprofiling.com

Why does % of your traffic never convert

How many mistakes are you making with your website?

Do you have a goal?

Homepage Audit

Pitfalls

How can you design your site for more conversions

Lift conversion methodology Image source: widerfunnel.com

Campaign landing page example Relevance & Clarity Proposition Min distraction Min anxiety

Don’t underestimate the importance of landing pages Image source: unbounce.com

10 key landing page features 1. Page headlines and ad copy 2. Navigation not required 3. Impeccable grammar 4. Taking advantage of trust indicators 5. Use a strong call-to-action 6. Buttons & call-to-actions should stand out 8. Always be testing 9. Use images and videos that relate to copy 10. Go easy on the links

Understanding what motivates your prospect Image source: media.propertycasualty360.com

Competitive WHAT Can you do for me? Spontaneous WHY Should I buy from you? Methodical HOW Does it work? Methodical HOW Does it work? Humanistic WHO Has used you? Fast PACE Slow LogicalEmotionalBIAS Conversion personality types

Competitive Spontaneous Methodical Humanistic Fast PACE Slow LogicalEmotionalBIAS Conversion personality types

Competitive Spontaneous Methodical Humanistic Fast PACE Slow LogicalEmotionalBIAS Conversion personality types

How data can help you convert more Analytics Decision Making Data Driven

Demographic Overview

AdWords integration

What are goals

Event Tracking

Warm prospect via Google Analytics

Feed the student sales funnel Search Engine Optimisation, SEM inc. keyword search, social media, content marketing, blog, mobile Landing pages, call to action, forms, marketing, CRM Minimise distraction, Reduce purchase anxiety

Be clear with what you want your website to achieve Communicate this to your audience Consider using the lift conversion methodology particularly for campaign landing pages Understand the psychology of your student cohort try to attend to their quirks Consider having a backend audit to set up your analytics for ongoing data and decision making power Utilise an integrated digital strategy to drive qualified leads to your website Summary

Thank you & Questions Stella Haros