Summer reading programs began in the 1890s as a way to encourage school children to read during summer vacation. Today, at least 95% of libraries offer summer reading programs. As of 2010, more kids participated in summer reading programs than played Little League baseball.
Improved word recognition, vocabulary, fluency and comprehension, syntax, and grammar. Scored higher on standardized tests. Help keep children and the community safe. Encourage family members to get involved with a child’s reading and spend more time together. Creates lifelong users.
Know your market PSAs and news releases Staff members Bookmarks, website, posters in public places, etc. School visits, coffee shops, comic stores, popular restaurants, etc. for teen marketing. Get creative!
Gain community awareness and involvement Businesses will donate prizes Educate the public on importance of libraries Foster a sense of community Shows the community that the library cares
Evers, Tony. "Why Public Library Summer Reading Programs Are Important." Wisconsin Department of Public Instruction. November 22, Accessed November 22, Fiore, Carole, and Susan Roman. "Summer Reading Programs Boost Student Achievement, Study Says." School Library Journal (November 1, 2010). Accessed November 22, reading-programs-boost-student-achievement- study-says/#_. reading-programs-boost-student-achievement- study-says/#_ Fiore, Carole D. Running Summer Library Reading Programs: A How-to-do-it Manual. New York: Neal- Schuman Publishers, Inc., 1998.
Michael, Steve Olu, and Elaine Hogard. "Research to Practice Meeting the Challenges in the 21st Century: Marketing Adult Literacy Programs." Ohio Literacy Resource Center. November 22, Accessed November 22, html html Morrison, Chrissie. “Transforming a Teen Summer Reading Program.” Young Adult Library Services 8, no. 4 (Summer 2010): 32. Accessed November 22, Academic Search Complete, EBSCOhost.