Food fortification: Public-private sector partnership to address a public health problem France Begin ADB-UNICEF Regional workshop on the Role of Non-State Providers in Delivering Basic Social Services for Children Manila, April 19-20, 2010

Food fortification: A shorter road to better nutrition Require collaboration between the public and private sector Fortification Regulation “Market driven fortification” vs “Mass fortification” “Voluntary” vs “Mandatory” little evidence that mass fortification can be implemented successfully on a voluntary basis by food producers Creation of an even playing field through mandatory fortification UNICEF 2010

Private sector: What is in there for me? Key components of a business case Create new market and product development Stimulate innovation Build positive brand name by improving health & nutrition Enact cooperate values Motivate employees Strengthen community & government relations Develop a healthy and productive labour force Contribute to country development

Food fortification in the Asia region Most successful FF prog Country Mandatory Salt iodization Mandatory wheat flour fortification Other foods being fortified (M/V) China Yes No Soy sauce Indonesia Oil, rice, sugar Philippines Vietnam No* Fish source Bangladesh -- India Nepal Sri Lanka * Will be shortly

Some lessons learned To achieve USI , focus shifted towards: Securing political commitment  national legislation Forming partnerships and coalitions Quality assurance and enforcement Involving large scale producers; all types of salt Including cost of fortification in the routine cost of production and be absorbed by the consumer Strengthen monitoring system: salt production and quality (iodization), hh use and urinary iodine levels UNICEF 2010

Lessons learned and way forward Experience with fortification of other foods has been more limited but is expected to increase in future Food fortification is a key component of nutrition programs Home fortification – to reach children under 2 years old Ownership by national public, private and civil society leaders is key to ensure sustainability and success of fortification programs Document process and lessons learned on these PPP initiatives U