Rosenbluth International- A New Way to Compete

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Presentation transcript:

Rosenbluth International- A New Way to Compete By: Tyler Greff

Agenda Brief History of Rosenbluth International Competitors Case Problem and Solutions Case Questions Conclusion

History of Rosenbluth International Evolved from modest company in 1892 (headquartered in Philadelphia, PA) Hal Rosenbluth took over company in 1974 Travel operations in 24 countries Now 2nd largest presence in travel management

History Cont… Took from $20 Million to $6 Billion company Taken over by American Express (AMEX) in 2003 Solidified AMEX’s position as top dog in corporate travel industry (worth $18.5 Billion) http://www.gettthere.com/news/pressreleases/view.cfm?art=79

Competitors Travelocity Expedia Orbitz CheapTickets And many more…….

Case Problem Digital Revolution poses threats Bypass travel agents Commissions reduced Large number of new online companies Rebates reduce commissions Innovations add competitive pressures

Solutions Became pure corporate travel agency Rebate customers with entire commission Bills according to services provided

Solutions cont… New E-comm tools DACODA E-Messaging E-ticket tracks Res-Monitor IntelliCenters Network Operations Center (NOC)

Describe the strategy the company uses to counter disintermediation. Specialized in purely corporate travel No longer dealt with leisure travel due to fierce competition Rebated customers with entire commission Bills according to the service provided

Explain how EC facilitated the strategy. Rosenbluth implemented several innovative E-Commerce tools that helped to facilitate their new business strategies.

Analyze the competitive solution using Porter’s five forces model. Bargaining power of suppliers. Rivalry among existing competitors. Buyers Threat of substitute products or services Barriers to entry

Check carlson. com to find its EC initiatives Check carlson.com to find its EC initiatives. Compare these to Rosenbluths. Use customer relationship management software. Optimize customer travel savings with innovative software. Has Destination marketing services to make sure your trip goes smoothly.

Conclusion Company History Competitors Case problems and solutions Case Questions