Domestic Enrollment >> Progress Report AUGUST 15, 2014

Enrollment SUMMER State-Funded FTEs  2014: 1,835  2013: 2,001  2012: 1,972  2011: 2,002 Source: SCC Enrollment Data

Consistent Pattern Source: SCC Enrollment Data

Overview  Understanding  What do we know?  What do we not know?  Action  What have we done?  Where are we headed?

Context: History Source: SCC Enrollment Data

Context: Comparisons Consistent 3% decrease per year Source: SBCTC Fall Quarter Enrollment and Staffing ReportsSBCTC Fall Quarter Enrollment and Staffing Reports

Context: Community Source: American Community Survey 1-Year Estimates

Context: Community Source: SBCTC Fall Quarter Enrollment and Staffing ReportsSBCTC Fall Quarter Enrollment and Staffing Reports

Context: SBCTC Analysis Washington State Population and Employment Data WACTC Accountability and Allocation Task Force September 2013

Context: Demographics %2011%2012%2015% 15 – 1946,51849, , , , ,39144, , , , ,444100, , , , Population by age: Snohomish County %2011%2012%2015% 15 – 19111,118117, , , , ,196130, , , , ,759314, , , , Population by age: King County Source: American Community Survey 1-Year Estimates

SCC Age Demographics %2011%2012%2013% < 201,7341, , , , ,7771, , , , ,5741, , , , ,9981, , , , Total7,2436, , , , SCC Domestic Enrollment (Headcount), Fall to Fall, by Age King 67% 66%65% Snohomish 27% 29%31% Other6% 5%4% King: “In-District”22% 23%22% % of SCC Domestic Enrollment (Headcount), Fall to Fall, by County Source: SCC Enrollment Data

Context: District Source: OSPI Washington State Report CardOSPI Washington State Report Card

Context: SCC District Source: Education Research & Data Center, High School Feedback Report

Context: Workforce UNEMPLOYMENT RATE SnohomishKing Fall %9.2% Fall %9.2% Fall %8.1% Fall %8.0% Fall %5.2% Source: U.S. Bureau of Labor Statistics

Context: Workforce Source: SCC Enrollment Data

Context: Student Voice  “Importance to me” 1 – not important at all 7 – very important  “Enrollment factors” 1. Importance of cost in decision to enroll (M = 6.06) 2. Importance of financial aid in decision to enroll (M = 6.00) 3. Importance of academic reputation in decision to enroll (M = 5.90)

What do we know?  Declines in domestic enrollment are …  a shared problem.  not related to representation based on race/ethnicity.  reflect age-related demographic changes.  reflect district changes.  reflect economic changes, and & financial aid are key enrollment factors.  can be seen in transfer, workforce, and basic education.

What do we not know?  Causality  Other external factors  Other schools’ strategies  Emergent, Urgent, or Crisis

What are we doing?  Retention initiatives  Investment in student advising  Enhanced welcome week activities  First Year Fast Forward  Increasing “bucket” offerings  Mid-Quarter Check-in  Marketing of workforce funding programs

Where are we headed?  Strategic Enrollment Management  Begins with data  Supports strategic planning  KEY issues and actions  Refreshed for new context