Social Attribution The missing link for mobile. Social & Mobile Incredible Growth.

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Presentation transcript:

Social Attribution The missing link for mobile

Social & Mobile Incredible Growth

Source: Comscore, Twitter Social & Mobile Measuring Social Engagement Access to 25 Billion social connections 100 billion Bit.ly Links since Jan million Tweets per day

USER GENERATED ENTROPY TRAVEL AUTONEWS TECH LOCAL BUSINESS ENTERTAINMENT SHOPPING SOCIAL NETWORKS AND AUDIENCES Consolidated social media channels Social & Mobile The distributed User Profile

Search terms relevant to your brand Apps & Sites relevant to your brand People relevant to your brand Social Intent Graph The Elusive Audience

Search terms relevant to your brand Apps & Sites relevant to your brand People relevant to your brand Social Intent Graph The Elusive Audience Users v. Channels

Social Intent Graph Conversation Cloud Signal to Noise ratio Amplification

Intent Deal Seeker Eco-friendly Shopper Mayor of 40+ shops downtown on 4sq. Deals and discounts everywhere! 1hr ago via Slices Tap Personalized Creative Based On Intent

Intent Personalized messaging I wish more retailers and shops had eco friendly clothing : / 1hr ago via Echofon Biking to the mall, for exercise and to shop a lil’ bit! 2hrs ago via Tweetcaster Social + Rich Media Targeted Messaging

Social Attribution The 4 W’s of Social Where the user was When did they engage Why they engaged Who engaged Location Daypart Intent Audience

Social Attribution Measuring Interactions InteractionsAttribution Scheduling a calendar Mapping to a store Click to call Video views Follow on Tweet / Facebook Topics Conversations Tags

Social Attribution Measuring ROI Interactions$ Scheduling a calendar Mapping to a store Click to call Video views Follow on Tweet / Facebook $1.50 $0.85 $0.45 $0.35 $0.95 Metric Cost per User Engagement

Social Attribution Measuring Social Engagement ENDEMIC CHANNELS AND BEHAVIOR I wish more retailers and shops had eco friendly clothing : / 1hr ago via Echofon I just checked in at Clarkdale Mall (103 Parkdale Ave. NY) 2hrs ago via Foursquare In serious need of some discount shopping! 1hr ago via Echofon I just checked in at Winners (25 Rosvalley S. NY) 2hrs ago via Foursquare

Social Attribution The missing link for mobile Q & A Dilshan Addictive