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KIDSHEALTH ENGAGING HEALTH MEDIA

KidsHealth creates engaging, family-friendly online, video, and print media for parents, kids, and teens. KidsHealth’s physician-led editorial staff is expert in communicating complex medical information in language readers can understand. KidsHealth is widely recognized for its outstanding content including consecutive year Webby Awards (for Best Family/Parenting and Best Health). KidsHealth is created by the Nemours Center for Children’s Health Media, part of the nonprofit Nemours Foundation. WHAT IS KIDSHEALTH? The Nemours Foundation is one of the country’s largest nonprofit organizations devoted solely to children’s health.

KIDSHEALTH CONTENT FOR PARENTS, KIDS, AND TEENS SEARCH: Enter a keyword to find a topic of interest such as “asthma” or “bullying.” SECTIONS: Age- appropriate content can be found by entering through the individual sections: Parents, Kids, or Teens.

Emotional side of every topic Current medical review Robust graphics HALLMARKS OF KIDSHEALTH CONTENT In-article animations Toggle between English & Spanish versions

P RINTER- F RIENDLY V ERSIONS OF A RTICLES

MOST VISITED ARTICLES: 1Q A Week-by-Week Pregnancy Calendar (Parents) 2.Checking Out Cuts (Parents) 3.A Guide for First-time Parents (Parents) 4.Mad Cow Disease (Parents) 5.Going to a Psychologist (Parents) 6.Winter Sports – Sledding (Parents) 7.10 Things that Might Surprise You About Being Pregnant (Parents) 8.Smoking Stinks (Kids) 9.A Kid’s Guide to Shots (Kids) 10.The Food Guide Pyramid (Kids)

MOST VISITED ARTICLES: 2Q A Week-by-Week Pregnancy Calendar (Parents) 2.Mad Cow Disease (Parents) 3.A Guide for First-time Parents (Parents) 4.10 Things that Might Surprise You About Being Pregnant (Parents) 5.Exercising During Pregnancy (Parents) 6.How the Body Works Main Page (Kids) 7.Overweight and Obesity (Parents) 8.Meningitis (Parents) 9.Feeding Your Newborn (Parents) 10.Sudden Infant Death Syndrome – SIDS (Parents)

MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATION FOR PARENTS

KidsHealth news provides parents with current medical research and news from medical journals. Each article includes a “What This Means to You” section to help parents understand. WHAT’S NEW— FOR PARENTS

RECENT ADDITIONS: Bunk Beds Send Kids of All Ages to the ER Childhood Obesity Rates High, But Not Rising Exercise Helps Girls Fend Off Breast Cancer Later Smoke-Free Restaurant Laws Help Curb Teen Smoking AAP Updates Its Stance on Soy Formula Chocolate May Help Curb Preclampsia During Pregnancy CDC Warns of Measles Outbreaks in the U.S. C-Sections Tied to Some Premature Births Nearly a Third of New Parents Know Little About Infant Development WHAT’S NEW— FOR PARENTS

Recent study on Childhood Obesity featured in “News” section and new articles published for teens

WHAT’S NEW— FOR PARENTS New content that helps parents ensure their families stay healthy and active

WHAT’S NEW— FOR PARENTS KidsHealth recently updated your BMI Calculator for parents, kids, and teens.

WHAT’S NEW— FOR PARENTS New articles on Auditory Neuropathy and related articles on hearing loss

MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATION FOR KIDS

WHAT’S NEW— FOR KIDS New articles for kids published in “Everyday Illnesses and Injuries” section

WHAT’S NEW— FOR KIDS

New article featuring New York Giants nutritionist & defensive end Justin Tuck. WHAT’S NEW— FOR KIDS

“All About Bones” “10 Burning Questions” “The 5 Senses” “Germs” arriving Fall 2008 KidsHealth For Kids Only magazine is a great publication for school outreach, health fairs, etc. (Only $0.25/copy)

MEDICAL, EMOTIONAL, BEHAVIORAL & DEVELOPMENTAL INFORMATION FOR TEENS

WHAT’S NEW— FOR TEENS New articles published in “Your Body” section

WHAT’S NEW— FOR TEENS New articles published on general teen topics

HEALTH INFORMATION IN SPANISH

WHAT’S NEW— SPANISH (PARENTS) New article “Who’s Who in the Hospital” and related articles for Spanish members Going to the Emergency Room Communicating with Your Doctor or Healthcare Worker Knowing Your Child's Medical History

WHAT’S NEW— SPANISH (KIDS)

WHAT’S NEW— SPANISH (TEENS) New article about Goal Setting and new content about teens and their body

MARKETING & PR

MONTHLY MARKETING: AUGUST BACK TO SCHOOL (For Parents) General articles for parents about Going Back to School

MONTHLY MARKETING: AUGUST BACK TO SCHOOL (For Kids) General articles for kids about Going Back to School

MONTHLY MARKETING: AUGUST BACK TO SCHOOL (For Teens) General articles for teens about Going Back to School

MONTHLY MARKETING: AUGUST NATIONAL IMMUNIZATION AWARENESS MONTH

MONTHLY MARKETING: SEPTEMBER BABY SAFETY AWARENESS MONTH Safety printouts and articles help to ensure children stay safe.

MONTHLY MARKETING: SEPTEMBER SUICIDE PREVENTION WEEK (9/9 – 9/15) Help prevent teen suicide by providing information & resources for members

MONTHLY MARKETING: OCTOBER HALLOWEEN SAFETY Articles to help keep families safe and healthy this Halloween. The Pumpkin Game is a favorite with kids!

MONTHLY MARKETING: OCTOBER BREAST CANCER AWARENESS MONTH Resources on breast cancer basics, prevention and how to talk to children about cancer.

Thank You Angela Kates Partner Relations Liaison (302)