1 San Francisco, CA Matt Maurer

2 Price Transparency for Healthcare Patients At the point of care

3 Why Healthcare It’s an enormous industry US Healthcare $2.7 Trillion US Healthcare $2.7 Trillion US Advertising $150 Billion

4 Most Efficient Countries Rank CountryEfficiency Score Life Expectancy Healthcare cost as % of GDP per capita Healthcare cost per capita 1Hong Kong $1,409 2Singapore $2,286 3Japan $3,958 43Dominican Republic $296 44Turkey $696 45Iran $346 46United States $8,608 “Among advanced economies, the U.S. spends the most on health care on a relative cost basis with the worst outcome” *Bloomberg 08/2013

5 WTF USA ?

6 Patients Don’t Make Value-Based Decisions consumer patient

7 PPO MRI Procedure: Cost Savings $600 Potential Savings $400 Potential Savings Out-of-Network Avg. In-Network Avg. In-Network 1 st Quartile $1200 $600 $200 $0 $600 $1500

8 Why Is This Hard ? Data Access : –Proprietary Pricing, Claims, Member Data –Consistency, Accuracy, Fragmentation Doctor Attention: –Pay structures, additional workflow, noisy space Incentives are misaligned across the ecosystem

9 The Solution Price transparency at the point of care Empowering Primary Care Physicians to proactively communicate costs of procedures to improve referral patterns and engagement

10 The Product In-office app for MDs & Nurses Shows all care options and exact out-of- pocket costs to patient Streamlines scheduling HIPAA-secure, scalable cloud architecture API will support future clients & partners on mobile and web

11 Aligning Incentives Physicians Save time on referral process and patient education Provide tool for shared decision making Receive higher patient ratings and fewer malpractice lawsuits Providers Improve patient revenue capture by having patients agree to costs beforehand Increase patient satisfaction and use of primary care Patients Save on Stroll- enabled treatments and diagnostics Engage in making informed health choices Experience greater satisfaction Payers Saves when members choose lower cost options Improves member loyalty & satisfaction Innovative brand

12 Where Do We Start? keep it simple

13 JORDAN EPSTEIN Enterprise IT Software Development & Integration MATT MAURER Data Partners, Business Development, Business Ops DREW MOXON Product Manager, Behavioral Design, UI, UX ROBERT GUO Mobile Engineer, Database Architecture, MSCS Cornell U Team Friends & Advisors within:

14 Company Traction & Progress JUNAUGSEPOCT May 2013 Concept was Born September 2013 Company Founded WINNER Winner: ‘Prebacked’ Health Competition DEVELOPMENT Launched first working prototype SELECTED Into UCSF Medical mentorship program for Digital Health startups ALL IN Founders left jobs to pursue Stroll full time

15 San Francisco, CA facebook.com/ Questions