Skyteam Project Outline 22.04.2017 10:19 Skyteam Project Outline Alliances & Interfirm Relationships Sophia Antipolis, 26.01.2006 Christian Czipura, Aydin Kocabas, Shaobin Wang

Skyteam – Project Outline 22.04.2017 10:19 Skyteam – Project Outline Agenda Partners of the Alliance Definition of Skyteam’s business Figures of the Alliance and its members Skyteam’s main customers Skyteam’s main suppliers Key success factors Synergies: Steps of the value chain and magnitude of the deal Methodology Q&A

9 members from America, Asia and Europe 22.04.2017 10:19 9 members from America, Asia and Europe Partners of the Alliance … … … … … … … … …

The Skyteam is continuously improving the alliance’s network 22.04.2017 10:19 The Skyteam is continuously improving the alliance’s network Possible Future Partners of Skyteam Goal Member of Skyteam

Skyteam services to 684 destinations in 133 countries 22.04.2017 10:19 A worldwide network offering equivalent high quality wherever they travel Definition of Skyteam’s business Skyteam offers its 343.6 million annual passengers a worldwide system of more than 15,000 daily flights covering all major destinations Skyteam is a global airline alliance which values its passengers and is focused on delivering the highest level of customer experience in the industry Skyteam services to 684 destinations in 133 countries Skyteam announced the launch of an “Associate Program” in order to continuously expand their network to serve their customers even better

Figures of the Alliance and its members 22.04.2017 10:19 Skyteam is with 19.1% the second largest alliance by market share after Star Alliance Figures of the Alliance and its members Destinations Countries Passengers (annually) Fleet Operating Revenue Employees 47 7 9,5 million 68 1,4 billion USD 6.682 187 81 45,2 million 251 19,1 billion EUR 73.405 129 65 20,6 million 102 30.056 101 49 22,2 million 154 3,7 billion EUR 19.932 280 43 55 million 348 9,7 billion USD 41.000 77 45 4,3 million 49 597 million USD 5.296 268 32 110 million 535 15,0 billion USD 66.500 90 32 21,4 million 117 6,9 billion USD 16.471 233 20 55,4 million 445 11,3 billion USD 39.105 Total 684 133 343,6 million 2.069 44,9 billion USD 22,8 billion EUR 298.447

Network Carriers: Alliance Leaders Skyteam’s main customers 22.04.2017 10:19 Skyteam is focusing on quality seeking passengers willing to pay for services Skyteam’s main customers Non-business passengers Price-conscious Business Passengers Quality-Conscious Business Passengers Short Routes Low cost Airlines Network carriers: Regional Airlines Long Routes Charters Network Carriers: Alliance Leaders

Suppliers coming from different sectors, offering possible synergies 22.04.2017 10:19 Suppliers coming from different sectors, offering possible synergies Skyteam’s main suppliers Airplane Manufacturer Airbus&Boeing Catering Services Airports & Airport Services Petrol Companies Maintenance Companies Insurance-, Computer-, Media Comp., …

Multiple key success factors have a lot on offer the customers 22.04.2017 10:19 Multiple key success factors have a lot on offer the customers Key success factors Easy frequent flyer mile collection and redemption across carriers Reciprocal airport lounge access between carriers Guaranteed reservations for Elite Plus customers More available flights and easier connections between carriers More fare options Unified check-in for all carriers Consisted quality standards across carriers One reservation network for all carriers

Alliance members generate synergies at every step of the value chain 22.04.2017 10:19 Alliance members generate synergies at every step of the value chain Synergies: Steps of the value chain and magnitude of the deal Development of Flight Schedules Sales Network Code Sharing Operations Customer

Methodology Final Presentation Continuative analysis of Skyteam 22.04.2017 10:19 Extensive analysis of Skyteam and the internal decision making, comparing the alliance to its competitors and conducting interviews Methodology Final Presentation Continuative analysis of Skyteam Future strategy and strategy development of Skyteam Comparison to Star Alliance and OneWorld Advantages and disadvantages of alliances, e.g. compare Skyteam to Emirates Alliance Management – how decisions are made SWOT of Skyteam Interviews with company representatives, most probably Air France (Sophia Antipolis)

Skyteam – an airline alliance 22.04.2017 10:19 Skyteam – an airline alliance Questions & Answers Thank you very much for your attention… …and for your enriching questions!