Airline Update Speakers Kelly Hart – Managing Director Global Agency Accounts United Airlines Trish Winebrenner – District Sales Manager Delta Air Lines

Topic #1: Puff Your Chest Over the past year, what accomplishments at your airline are you most proud of? Is there anything on the horizon that will make you look back in a year and say “I knew that would be a difference maker”? 2 © 2012 CTDA, All Rights Reserved.

Topic #2: Distribution What is your Airlines general position on Distribution? Will you continue to pray in all churches? Will you pray in all churches but donate more to some denominations than others? Will you pray in all churches, but actively try to convert to your own church? Will you attempt to reduce the amount of prayer at all costs? Will you let AA do all the hard work towards becoming an atheist, and just follow suit once they do? Do you think your relationship with the credit card companies will change? Are they the next frontier in managing distribution costs? Does Google scare or excite you? Is paid search another form of distribution costs? Do you compare it to the traditional distribution models? 3 © 2012 CTDA, All Rights Reserved.

Topic #3: Mergers What are the biggest lessons learned from your mergers? How have you translated those lessons learned into initiatives that have positively impacted your customers? Merger Lightning Round American and Alaskan American and USAir American and JetBlue American, USAir, Alaskan and JetBlue American and British Air 4 © 2012 CTDA, All Rights Reserved.

Topic #4: Airlines and CTD’s Do you view the CTD any differently than you would a company with which you have a Corporate Agreement? If so, what’s different? Are there special programs for CTD’s? From the Airline perspective, what are the Pros and Cons of being a CTD? Do your TMC relationships ever impede the relationships you have with your CTD’s? © 2012 CTDA, All Rights Reserved. 5

Topic #5: Throw the Dog a Bone Do you ever envision a time when airfares will be the same for everybody? Will you ever retire the Yield Management System, and move to a system where everyone crafts their own experience and pays for it? It’s 2012 and we still want waivers and favors. Should we get over it, or expect a stack of upgrade certificates at dinner tonight? When the fit hits the shan, what plans to do have to minimize the impact for your best corporate customers? 6 © 2012 CTDA, All Rights Reserved.

Topic #6: Looking Forward What are your biggest growth markets? What are the biggest threats to your business? Will we get 3 rd level data on ancillary fees and full disclosure on the total cost of a trip at any point in our lifetimes? How will technology innovation change your company? What technologies are your investing in? Do you have a strategy to deal with a more tech savvy traveler? 7 © 2012 CTDA, All Rights Reserved.

Predictions 8 © 2012 CTDA, All Rights Reserved.

Thank You! Speakers Kelly Hart – Managing Director Global Agency Accounts United Airlines Trish Winebrenner – District Sales Manager Delta Air Lines