C HAPTER Social Networking Using Facebook: Advanced Techniques 3 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

1. Share Photos and Videos 2. Manage Events 3. Like and Create Facebook Pages 4. Network Professionally 5. Manage Your Privacy Settings 6. Use Apps and Play Games Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Objectives

◊ What are other ways to share photos and videos on Facebook? ◊ Does Facebook have any limits as to the types of photos you can share? ◊ What is photo tagging? ◊ What kinds of videos can you upload? ◊ Can you also upload YouTube videos to Facebook?  Share Photos and Videos Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

What Are Other Ways to Share Photos and Videos on Facebook? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ JPG ◊ GIF ◊ PNG ◊ Maximum size—15 MB ◊ 200 photos per album ▫ Unlimited number of albums Does Facebook Have Any Limits as to the Types of Photos You Can Share? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

What Is Photo Tagging? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ 20 minutes long ◊ 1024 MB ◊ All major file formats What Kinds of Videos Can You Upload? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Can You Also Upload YouTube Videos to Facebook? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ What is a Facebook event? ◊ How do you find events on Facebook? ◊ Can you create your own Facebook events?  Manage Events Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

What Is a Facebook Event? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

How Do You Find Events on Facebook? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Can You Create Your Own Facebook Events? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ What is a Facebook Page? ◊ How does a Facebook Page differ from an individual’s Timeline page? ◊ Can I become a friend of a given celebrity or company? ◊ How do companies and celebrities use their Facebook pages? ◊ Who can create a Facebook Page? ◊ What features can I add to my Facebook Page? ◊ How do you let people know about a Facebook Page?  Like and Create Facebook Pages Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Companies ◊ Brands ◊ Celebrities What Is a Facebook Page? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Looks the same ◊ Includes apps How Does a Facebook Page Differ From an Individual’s Timeline Page? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Can I Become a Friend of a Given Celebrity or Company? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

How Do Companies and Celebrities Use Their Facebook Pages? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Who Can Create a Facebook Page? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

What Features Can I Add to My Facebook Page? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Press releases ◊ Advertisements ◊ Other marketing materials ◊ Facebook advertising How Do You Let People Know about a Facebook Page? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ How useful is Facebook for professional networking? ◊ How can you find other business professionals on Facebook? ◊ How do I manage my professional contacts on Facebook? ◊ How important are Facebook groups for professional networking? ◊ Can you mix your personal and professional lives on Facebook?  Network Professionally Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Connect with other professionals ◊ Seek new employment opportunities How Useful Is Facebook for Professional Networking? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Browse for friends of your business friends ◊ Join your company’s network ◊ Search and filter to find people How Can You Find Other Business Professionals on Facebook? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Professional friends list ◊ Keep personal friends separate from professional How Do I Manage My Professional Contacts on Facebook? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Groups—focus on professional topics ◊ Search and filter by group ◊ Advantages: ▫ Group discussions ▫ Response to questions ▫ Relevant information and advice How Important Are Facebook Groups for Professional Networking? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Practice discretion in status update postings ◊ Utilize privacy settings Can You Mix Your Personal and Professional Lives on Facebook? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ How private is your information on Facebook? ◊ Is there a way to hide some information and posts from some people? ◊ What is the harm in making all your information public? ◊ How do Facebook applications treat your private information? ◊ What information should you keep private? ◊ Can you rely on Facebook’s privacy settings?  Manage Your Privacy Settings Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Public social network ◊ Your private life becomes public How Private Is Your Information on Facebook? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Is There a Way to Hide Some Information and Posts from Some People? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Public: everyone on Facebook Friends: only Facebook friends Only Me: you Custom: include or exclude specific people

◊ Online or physical stalkers ◊ Criminals targeting you or your home ◊ Too much information to some people ◊ Advertisements, spam, and scams What Is the Harm in Making All Your Information Public? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

How Do Facebook Applications Treat Your Private Information? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Contact information ◊ Filter specific information What Information Should You Keep Private? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Can You Rely on Facebook’s Privacy Settings? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ What are Birthday Calendar, schoolFeed, Mafia Wars, FarmVille, and similar items that show up in friends’ feeds? ◊ What kinds of applications are available? ◊ Who develops Facebook applications? ◊ Can I play games on Facebook? ◊ How do I discover new applications? ◊ How do I start using an application?  Use Apps and Play Games Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

What Are Birthday Calendar, schoolFeed, Mafia Wars, FarmVille, and Similar Items that Show Up In Friends’ Feeds? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Games ◊ Entertainment ◊ Facebook ◊ Lifestyle ◊ Music ◊ News ◊ Photos & Video ◊ Sports ◊ Travel & Local ◊ Utilities What Kinds of Applications Are Available?

◊ Facebook ◊ Third-party application developers Who Develops Facebook Applications? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Specific type of app ◊ Played on the Facebook site ◊ Social games—real-time game play Can I Play Games on Facebook? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Search box ◊ Browse App Center How Do I Discover New Applications? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

◊ Visit App Page link ◊ Play Game button How Do I Start Using an Application? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

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