GROUP MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong, Duan Thi Thanh Hoa, Nguyen PRODUCT AND SERVICE INNOVATION Final Project.

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Presentation transcript:

GROUP MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong, Duan Thi Thanh Hoa, Nguyen PRODUCT AND SERVICE INNOVATION Final Project

Content RFID 1 Introduction 2 Development Process 3 Technology & Product 4 Further development 5 Marketing Strategy

Introduction

Development process -First solution: GPS  Failure due to weak signal -Second solution: NFC -Third solution: Child anti-lost alarm device technology Humble and Buddy

Development process &jumpingVid=44CE7B831A537A34075C5B 6D9C178BE30775 HUMBLE AND BUDDY VIDEO

Scan a tag Categories Clock Wallet KeyBag Add more Phone control Our Product REMIND APP STICKER BAG - HANGER

Product design Pet chain stickers hangs

Scan a tag 1. A B C Add to list 4. D650930

Further development Scan a tag Categories Clock Wallet KeyBag Add more Phone control 1. A B C Add to list 4. D Scan a tag

Iteration

Further development wallet key watch Scan a tag Item 1 ： USB Item2:: key Items: child Items: wallet Turn off

Technology & Product

Marketing Strategy 1.Targeting customers: Everyone 2. Business Model & Marketing:  Business Model:  Free application download available for all cellphone platforms  Purchase sticker, hanger only  Marketing:  Promoting through cell phone, telecom companies’ websites  Public marketing (TV, magazines, etc.) 3. Distribution: -Multiple shop ( online & offline) -Cellphone shops -Telecom companies’ websites

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