CORPORATE COMMUNICATION FUNCTION. PR to CorpComm PR, the predecessor to the corporate communication (CorpComm), grew out of necessity. PR, the predecessor.

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Presentation transcript:

CORPORATE COMMUNICATION FUNCTION

PR to CorpComm PR, the predecessor to the corporate communication (CorpComm), grew out of necessity. PR, the predecessor to the corporate communication (CorpComm), grew out of necessity. When companies needed other communications activities “PR” took them on. When companies needed other communications activities “PR” took them on.

Marketing is the management process that identifies, anticipates and supplies customer requirements efficiently and profitably CorpComm deals with events and publicity relating to new or existing products and customers.

PR Week’s “Corporate Survey 2002” revealed that over half of the heads of corporate communication departments oversee communications functions that include: PR Week’s “Corporate Survey 2002” revealed that over half of the heads of corporate communication departments oversee communications functions that include: media relations crisis management employee comm. reputation management community rel. product/brand comm.

The best approach to build a CopComm function The best approach to build a CopComm function is to begin with the most global and strategic issues and then move into narrower aspects of the function

Identity and Image Image is the corporation as seen through the eyes of its publics. Image is the corporation as seen through the eyes of its publics. An organization can have different images with different publics. An organization can have different images with different publics. - Market research needed

Identity consists of a company’s defining attributes such as its people, products and services. Identity consists of a company’s defining attributes such as its people, products and services. Unlike image, the organization’s identity shouldn’t vary from public to public. Identity and Image

CORPORATE REPUTATION

Community Relations: Corporate Social Responsibility Corporate Philanthropy -readings-