ACM Marketing, Communications and Membership Workshop presented by Brian Hebert, Gini Gold, Cindy Ryan, and Lauren Ryan Welcome SIG Leaders!

ACM Marketing, Communications and Membership Workshop Branding and Awareness Public Relations Guidelines Member Services Chapter Programs The Distinguished Speakers Program Student Research Competitions

Branding and Awareness Why branding ACMs process Multiple ACM brand strengths Update on continuing progress –ACM Visual Identity Standards New look and feel, redesigned materials –Refreshed website (in beta)

Public Relations Guidelines Promote media interest –Find news angles –Determine SIG spokespeople –Partner with vendors and sponsors Provide media information –Develop releases and advisories –Facilitate media registration –Set up conference press room Practice interview tips –Respect deadlines –Be accessible –Focus on key messages

SIG Media Successes SIGACT Gödel Prize DAC 2007 SIGGRAPH Animators Workshop SIGDA ISPD Contest

Member Services The Face of ACM –Respond to inquiries –Process applications, renewals Membership renewal options –Multi-year –Life membership ACM advanced member grades –Senior –Distinguished Engineer, Scientists, or Member –Fellow

Why Chapters are Important Engage local communities Enhance member satisfaction The wave of the future Networking, professional development Start a local SIG chapter

Distinguished Speakers Program Program funds speaker travel to professional and student chapters New speakers, updated topic listings Ongoing recruitment of new speakers Read more and offer feedback at

Student Research Competitions Funded contest at SIG sponsored/co- sponsored conferences Visibility for students among research community Several rounds of competitions: SRC chair and judges Rewards and recognition Host an SRC!

THANKS FOR PARTICIPATING WE INVITE YOUR QUESTIONS