Making Noise and Cashing In: Strategies for Internet Advocacy and Fundraising Ann E. Yoders The Bronx Cash Register Consulting Company www.bronxconsulting.com.

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Presentation transcript:

Making Noise and Cashing In: Strategies for Internet Advocacy and Fundraising Ann E. Yoders The Bronx Cash Register Consulting Company

Overview of Workshop Introduction Online Fundraising Basics 5 Best Practices Closing Remarks

Introduction CEO & Founder – Bronx Cash Register Consulting Company ( 10 Years in Communications, Strategy & Technology Consulting for NPO Worked for such groups as AARP, Center for American Progress, Womens Media Center, Congressional Progressive Caucus

Online Fundraising Basics Develop an online communications strategy and incorporate your fundraising goals. Get the right tools. Grow your list – online and off. Consider enhancing your list. Track communications.

Online Fundraising Basics (cont) 1- Develop an online communications strategy and incorporate your fundraising goals. Get buy-in from your entire organization. Identify some markers that youll need to incorporate into your calendar. Annual events Yearly Fundraising Campaign

Online Fundraising Basics (cont) 2- Tools Needed for a Successful Online Communications Strategy Include: Blast Tool Constituent Database Donation Tool IDEALLY THESE TOOLS WILL BE INTEGRATED

Online Fundraising Basics (cont) 3- Grow your list. Be mindful of opportunities to grow your list, e.g. events. Develop partnerships with organizations that can share your information with lists. Do the same for them. If possible, implement sent to friend tools.

Online Fundraising Basics (cont) 4- Consider enhancing your list. Enhancing your list allows you to greater target your list for higher success rates. Enhancing adds additional information to your records including voter information, census data, updated address information, etc.

Online Fundraising Basics (cont) 5- Track Online Communications. How successful are your communications? Common for programs to have stats included. How do you measure that success? For each organization it is different. Try new approaches.

Concluding Remarks See your web presence as an extension of your online communications strategy. First task: Get necessary tools in place. Second task: Develop a strategy (no more ad hoc). Think strategically about a holistic effort to reach out, build your organization online and off. The tools wont do it for you – it takes a consistent, systematic effort. Larger membership base = greater reach