Book Industry Study Group The 13 Digit ISBN and other changes to book identifiers November 13, 2003

2 Agenda Introduction Charlie Benante, Pearson BISG overview & current Initiatives Jeff Abraham, Executive Director Focus on ISBN and book Identifiers Tom Clarkson, Chair MRC Committee Barnes & Noble perspective Doug Cheney, Barnes & Noble

3 About BISG New York based not-for-profit organization Focusing on research, standards, policy and other industry related initiatives Membership driven organization via Board of Directors and Committees

4 Membership Close to 200 members – from small independents to Fortune 500s From all segments of the industry: booksellers, retailers, publishers, wholesalers, distributors, libraries printers and paper manufacturers consultants and technology companies, etc.

5 Board of Directors Andrew Grabois, Bowker Anne Lloyd Davies, Simon & Schuster Carol Gold, The Gold Group Deborah Wiley, John Wiley & Sons Ed Ramsey, Random House Gary Brusseau, Quebecor World James Lichtenberg, Lightspeed Jan Nathan, PMA Jean Srnecz, Baker & Taylor John Wicker, Vista International Jonathan Nowell, Nielsen BookData Joseph Gonnella, Barnes & Noble Judith Appelbaum, Sensible Solutions Kent Freeman, Ingram Book Group Kevin Spall, RR Donnelley Lyn Blake, Amazon.com Michael Hoynes, ABA Mike Byrnes, McGraw-Hill Peter Givler, AAUP Philip Ollila, Borders Group Rick Schwartz, HarperCollins Robert Baensch, New York University Sally Dedecker, Sally Dedecker Entprs Susan Harwood, Books-A-Million Chair : Charles Benante, Pearson Technology

6 Industry Challenges Many of our members currently face: 1.Challenging market – lack of growth 2.Pressure on margins 3.Complex trading environment 4.Non-standard procedures & communications

7 Our Mission Provide a forum for industry consensus Create policies and best working practices Develop and maintain standards Conduct research and gather data

8 Why BISG? Clear focus on solutions to member problems Representing all industry sectors – not the interest of one single sector No other organization serves this need

9 Value Proposition Organization representing ALL sectors Safe forum for creating industry consensus Cost saving standards Best working practices amongst trading partners Valuable research

10 Research & Publications

11 Current Initiatives Distribution Executives Interest Group (DEIG) Shipping Label Standardization Initiative Vendor Compliance Standardization Performance Benchmarking & Metrics Distribution and Supply Chain

12 Current Initiatives New Technology Interest Group (NTIG) RFID and the Book Industry Special Session on September 18, 2003 DOI, ISTC, Open URL, ONIX, XML, etc. New Technologies & Standards

13 Current Initiatives Machine Readable Coding Committee created The Framing Document Policy Committee drafted the BISG Policy Statement Board and membership approved and ratified these document in September 2003 Follow-up survey and fact finding report ISBN & Changes to Book Identifiers

14 ISBN and book Identifiers Tom Clarkson Chair, Machine Readable Coding Committee (MRC) The Policy Statement The evolution in product identification Implication to the supply chain

15 Barnes & Noble Position Doug Cheney VP, Product Master 100% agreement and support of BISG Policy and international standards B&N EAN/GTIN Policy will reflect BISG Policy –B&N to start with some publishers in 2004 –General roll-out 2005 through 2006

Book Industry Study Group Open Discussion