July 10, 2007
2 There is a significant shift in the political climate with a majority of people now saying the government should do more to solve problems and help meet the needs of people.
3 Government Do More / Doing Too Many Things 62% 51% 43% 40% 32% 41% 45% 52% Do moreDoing too many things
4 INCREASE We have reached an all- time high in the percentage of Americans who believe the number of uninsured will INCREASE in the next six months to one year.
5 Increase / Decrease
6 Although children are not the immediate top-of-mind focus when voters are asked to think of uninsured Americans, children are clearly perceived as the top choice to cover if voters had to choose.
7 Children Other adults Minimum wage workers Single mothers Unemployed adults Working middle class Young adults Minority groups Expand health care coverage to… 46% 36% 29% 24% 17% 16% 8% Combined Choice
8 The top messages across the research focus on: The rising costs of health care putting health coverage at risk; The health and financial consequences of losing health insurance; and, Connecting messages to the face of the uninsured (chances are someone you know has been uninsured).
July 10, N. Fayette Street Alexandria, VA