Recommendation #1 for Granville Island Brewing

Slides:

Advertisements

Similar presentations

ONE IDEA CHANGES EVERYTHING! MARKETING PLAN DECEMBER 07, 2013

Advertisements

Assess the Market for Your Business Idea

What is marketing? Process: plan & execute Marketing Mix: Four P’s “Products”= goods, services, ideas Create exchange that satisfies both parties.

Entrepreneurs discover an entrepreneurial opportunity when they find a compelling solution to an unsolved problem or unsatisfied need. The first step.

Part Three Target Market Selection and Research Target Markets: Segmentation and Evaluation 7 7.

Chapter Seven Segmentation, Targeting and Positioning: Building the Right Relationships with the Right Customers with Duane Weaver.

ORGANIZATIONS AND THEIR LEVELS OF STRATEGY Slide 2-14 Strategy Issues in Organizations  The Business  The Mission Mission Mission Stakeholders.

Chapter Six Market Segmentation. Chapter Objectives Identify the rationale for using a target marketing strategy. Identify the bases for consumer segmentation.

Marketing Plan & Environmental Analysis April 4, 2000.

1 MBE Marketing Module 6. 2 Week Prepare for Kick-off Meeting Assign teams Team forming Review and execute consulting contract Interview.

 Source of sustainable competitive advantage. ◦ Intellectual Property ( Patents, brands).  No competitors can access the same intellectual property.

MARKETING STRATEGY MMM V KRUPA A. RAI. THREE KEY STAGES KRUPA A. RAI 1. PREPARING FOR THE MARKETING STRATEGY 2. DEVELOPING THE MARKETING STRATEGY (SCORPIO)

Marketing Mix, Planning & Objectives

CAPILANO UNIVERSITY Online BBA Program. Strategic Focus and Plan  Promote quality online education to meet challenges of our time through professionalism.

Chapter 2 Marketing Opmt.wordpress.com. 1 Of the five steps to the strategic marketing planning process, which step usually comes after implementing marketing.

Creating Customer Value, Satisfaction, and Loyalty

MKTG131 – Marketing Management.  To understand how companies deliver customer value and satisfaction.  To identify the factors that make a high performance.

Marketing Planning Chapter 2 Mrs. Newbegin. The Marketing Plan SWOT Analysis – An assessment that can foster the business’ success and what could make.

Bill Hunter – JA Volunteer. 1. Recognize the importance of carefully analyzing your market. 2. Apply a needs assessment to the market available to a specific.

10 Media Strategy, Tactics, and Budget Decisions.

Creating Customer Value, Satisfaction, and Loyalty

PharmaSim COMPETITIVE STRATEGY

Service Design Process Best, K. (2006). Design management: Managing design strategy, process and implementation. Lausanne: AVA Publishing.

Marketing Research Lecture 1. MARKETING Purpose of Marketing is to allow a firm to plan and execute the pricing, promotion and distribution of products.

Creating Customer Value, Satisfaction, and Loyalty

Copyright © 2008 by John Wiley & Sons, Inc. All rights reserved CHAPTER 8 Advertising and Recruiting.

Chapter 30 product planning Section 30.1 Product Development

1 Chapter 4 Instructor Shan A. Garib, Winter 2013.

Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Marketing Management Marketing Plan Prepared by Kathleen Porter.

Focusing Marketing Strategy with Segmentation and Positioning For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts.

1 Business and Marketing Strategies

Market Research and Testing The Key To Business Success Revised June 2010.

Preparing A Business Plan. Objectives By the end of this topic, you should able to understand: 1) Definition a business plan 2) the important of BP 3)Major.

Marketing Essentials The Marketing Concept

TruSuccess Business Solutions January 1, © 2007 TruSuccess Advisory 2 Outline  Overview of TruSuccess Business Solutions  Business Analytics solutions.

[INSERT NAME] KEY ACCOUNT PROFILE [INSERT PERIOD].

5 Creating Long-Term Loyalty Relationships 1. Figure 5.1 Customer-Orientations Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 5-2.

{ Marketing Planning Analyzing the Marketing Environment and Developing a Marketing Strategy and Plan Analyzing the Marketing Environment and Developing.

We Build Healthy Organizations. Clear Direction, Profitable Growth. Healthy Organizations June 20, 2014.

Marketing Management 18 April 2011.

Gathering Information Enables You To: 1. Reduce risk 2. Determine consumer attitudes 3. Monitor the environment 4. Coordinate strategy 5. Measure performance.

The Business Research Company Financial Services.

* * Chapter Thirteen Marketing: Helping Buyers Buy Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin.

Market Segmentation, Targeting, and Positioning

Sister Cities Australia Strategic Planning Michael Peacock The Performance Architects.

Chapter 7- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Seven Customer-Driven Marketing Strategy Creating Value.

Information Management and Market Research. Marketing Research Links…. Consumer, Customer, and Public Marketer through information Marketing Research:

Marketing Principles Marketing Plan Prepared by Kathleen Porter.

EXECUTIVE SUMMARY The E.V.E.N.T. company is founded by 5 passionate, creative and young entrepreneurs willing to organise a huge range of events, from.

3.05 Entrepreneurship 1 CONDUCT MARKET ANALYSIS. MARKET ANALYSIS What Is It ? An evaluation of the market for a company's goods and services. For example,

Product Characteristics Features Attractiveness Uniqueness Innovation Benefits Customer experience Customer satisfaction.

Section 30.1 Product Development Chapter 30 product planning Section 30.2 Sustaining Product Sales.

Chapter 2 The Role of IMC in the Marketing Process – Segmentation, Target Marketing, and Positioning.

Elements of a Marketing Plan situational analysis including SWOT and product life cycle establishing market objectives identifying target market developing.

The Marketing Mix Why Market? To communicate that you are engaged in new and different activities. To attract paying customers in sufficient numbers.

Marketing Plan.

The Marketing Plan. Executive Summary  This is at the beginning of the marketing plan and is an overview of the entire marketing plan  It briefly addresses.

Project Template Market Segmentation, Targeting, and Positioning IRIBUS IVECO of Italy.

APPLIED MARKETING STRATEGIES Lecture 7 MGT 681. Review of Concepts Part 1.

Chapter 6 – The Importance of Business Planning What is Planning? Planning involves working out: - what is to be achieved - how this will be achieved -

Market Segmentation, Targeting, and Positioning

Market Segmentation, Targeting, and Positioning Boe Dube

MARKETING PROCESS.

Understanding Product/Service Positioning

Market Segmentation, Targeting, and Positioning. The STP Process Segmentation is the process of classifying customers into groups which share some common.

Marketing Information Management

السيولة والربحية أدوات الرقابة المالية الوظيفة المالية

Marketing Your Product/Service

Marketing Management 2 Miss/ Eman Elfar

Presentation transcript:

Recommendation #1 for Granville Island Brewing

Recommendation #1 for Granville Island Brewing Using the diversity in culture as an advantage and expand the market to maximize profits.

Rationale Vancouver is a multicultural city that has a great number of immigrants Granville Island Brewing is mostly known to local people Relied on the preference of local people heavily Other brewers are also targeting the same segment of the customer base Work ahead of competitors and maximize the profit by breaking into the new market of immigrants

Implementation Implementations needed to be seriously planned Extensive research on the preference taste, market potential, population and the target customer The research could include survey, blind tasting, focus group market plan and strategies that could increase the responsiveness of the new market. Brand awareness Monitor and evaluating the effectiveness of the marketing plan and strategies

Cost Possibilities for cost on developing new taste Cost could be mainly on marketing the products Estimated spending of $20000~ 30000 Canadian on promotion and sponsorship every month

Timeline and Evaluation Take up to one to two years on finding the preference taste Needs to be carefully planned and implemented Long period of time for implementing is expected Monitor the business by the responses of the new market Positive responses on taste and promotions could be the key for further success Evaluation could be determined by the annual financial report Focus on the long term profitability to evaluate the success of this recommendation.