All rights reserved. © 2009 Tableau Software Inc. Productizing Data with Tableau Experian Automotive’s AutoCount Vehicles in Operation Heidi B. Haupt, Data Quality Analyst Consultant Experian Automotive

All rights reserved. © 2009 Tableau Software Inc. Experian Automotive Overview Industries we serve Advertising Agencies Auto Manufacturers Automotive Dealers Auto Parts Manufacturers Car shopping public Banks Credit unions Finance companies

All rights reserved. © 2009 Tableau Software Inc. Experian Automotive Information Overview: People, Businesses, Vehicles

All rights reserved. © 2009 Tableau Software Inc. AutoCount Vehicles in Operation – Who, What, How?

All rights reserved. © 2009 Tableau Software Inc. Life Before Tableau  Custom count tool  Rudimentary interface with no ability to visualize or analyze data  Limited size of input data files even with Excel 2007  OR clients had to have a method to load raw data files into other database tools  Reports, extracts and PDF’s took much longer to create and publish

All rights reserved. © 2009 Tableau Software Inc. Our mission and objectives were clear…  We needed a way to ‘productize’ our data to provide:  A user-friendly, visually pleasing interface  A quick-to-market solution  A cost effective tool  More than “counts”  Level of sophistication  Room for growth… …but our solution was not so clear until…

All rights reserved. © 2009 Tableau Software Inc. Tableau arrived on the scene…  Internal usage of tool  Confidence in tool  Due diligence of compatibility with data  Request for productizing trial  Within two days, we had a product demo ready to debut…which it did the following week at a national convention.

All rights reserved. © 2009 Tableau Software Inc. Demo to full product development  Development  Product requirements and audience  Development and features  Quality Assurance and User Acceptance Testing  Full product time to beta – TWO WEEKS!  Testing Refinements  Multiple extracts  Splash page  “Navigation” help  Ease of updating each quarter with new data

All rights reserved. © 2009 Tableau Software Inc. Delivery and Support  Packaged Workbooks at specific geography levels  Sent via Secure FTP when requests are received  No processing time is required to create a deliverable once base workbooks are generated  Client interface is generally Reader unless they have Professional on-site already  User guide  Basic navigation, filtering and sorting functions  Basic export and data publishing capabilities  Reference to Tableau site for additional training or product information  Support - all technical support goes to Tableau

All rights reserved. © 2009 Tableau Software Inc. Challenges along the way…  Users with set-ups that didn’t mesh well with Tableau  Clients have laptops or desktop computers with small amounts of RAM …and the results so far?

All rights reserved. © 2009 Tableau Software Inc. We have a winner!  Quarter over quarter results show upwards of 150% increase in number of client workbooks delivered  Clients usage of data has been more efficient and ability to gather more useful data

All rights reserved. © 2009 Tableau Software Inc. Where do we go from here?  Positive feedback from clients  Short learning curve  Ease of use for exporting and reporting  Requests for additional data assets to be productized  More requests from sales and product marketing for more products using Tableau for additional markets and data assets

All rights reserved. © 2009 Tableau Software Inc. Any questions? Please feel free to contact me as well via at with any