PR AND PUBLICITY. PUBLIC RELATIONS Firm is trying to communicate with stakeholders, who form the public. The aim of PR is to improve the image of its.

Slides:

Advertisements

Similar presentations

Public Relations, Sales Promotion, Personal Selling

Advertisements

Slides prepared by Joe Rosagrata

Promotion Chap Advertising. Ads. vs PR Advertising is paid for by a company. See Inspiration diagram. Advertising is paid for by a company. See.

Chapter 28 Promotion and Place Name 12 SAM.

Promotion and Promotional Mix

Public Relations, Regulations ad Sponsorship Programs Chapter 13 with Duane Weaver.

Higher/Intermediate 2 Business Management Promotion.

Chapter 13 Promoting Hospitality and Tourism

Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 Public Relations Part 5: Integration and Evaluation Chapter.

Publicity and Public Relations

Promotion.  Promotion is used to let the consumer know about the product, to persuade the customer to buy the product, or to remind the customer about.

Peggy Simcic Brønn1 Chapter 14 Ethics – seasoning or ingredient? & Corporate Social Responsibility Organizational and Managerial Communication.

UNIT F FASHION PROMOTION

HOW WOULD YOU PROMOTE THE SPIRIT BOX? IMPLEMENTING AUTOMATED RETAIL: PROMOTION.

McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 17 Advertising and Public Relations.

Spread the Word Nature of the promotional Mix 4.01 C Jordan DuBois.

Tourism & Hospitality Marketing Tamer Zakaria, HR Consultant Instructor of Hospitality Management Faculty Member of the American Hotel & Lodging Educational.

Promotion 4.01: Acquire a foundational knowledge of promotion

What’s Happening? Projects change/cool-it/ITs-carbon-footprint/Facebook/

THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER.

Sponsorship.  Sponsor-A person, organization or business that gives money or donates products and services to another person, org, or event in exchange.

Promotion. Objectives: Promotion strategy options Define promotion and its role in marketing.

Promotion. Campaigns Businesses offer promotions as part of a “campaign” What current campaigns can you think of – that are running now? Check with the.

WW1 Canadian Propaganda. What is Propaganda? Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some.

Public Relations Sales Promotion Events, and Sponsorships.

Public Relations and Sponsorship Programs Chapter 13.

Chapter 13.  To provide information to the public that reinforces a firms positioning and image.  Can be used to change the public’s perception of a.

Chapter 4 Marketing Products and Services Through Sports.

Chapter 31: Using the marketing mix Promotion. What is promotion? The process of communicating with customers or potential customers Can be informative.

Promotional Mix The combination of promotional activities that an organization uses to communicate its message and sell its products. Possible Activities.

What are these all types of?. What is the purpose of advertising? To attract new buyers and try to expand customer base To compete in the market To create.

Promotion, Promotion, Promotion...

McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved The Allocation Question: Media Mix  The marketer’s dilemma is to develop a media.

Marketing a Small Business. Show me the Money Prepare a description of the promotional activities Develop themes where appropriate Select appropriate.

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

Public Relations and Sponsorship Programs

Marketing Principles IMC – Integrated Marketing Communications Oct 23rd, 2009 Chap 12 of book.

Advertising And Promotion Understand different methods of promotion & advertising used in retailing strategies. Understand the elements involved in promoting.

MARKETING AND BRAND MANAGEMENT GETTING YOUR MESSAGE ACROSS.

PUBLIC RELATIONS & PUBLICITY.  Public relations (PR) is the practice of managing the flow of information between an individual or an organization and.

Arens|Schaefer|Weigold

Marketing- Product, Price, and Promotion 9 Chapter © 2004 by Nelson, a division of Thomson Canada Limited.

Chapter 10-4 PLAN PROMOTION.  Any form of communication used to inform, persuade, or remind  Used to influence knowledge, beliefs, and actions about.

Business English Upper Intermediate U1S09 John Silberstein

PROMOTION. EVENT MARKETING  all activities associated with the sale, distribution, and promotion of a sports event  Promotions function in sports to.

Intro to Marketing Mr. Bernstein Public Relations: Starbucks Case Study November 17, 2014.

Business English Upper Intermediate U2W09 John Silberstein

Planning the Brand Story – Communications Strategy MKT 3865 Dr. Don Roy.

Public Relations Part 5: Integration and Evaluation Chapter 17.

Promotional Strategies Developing a Promotional Mix.

P ROMOTION Unit 3 Topic 3.1. W HAT IS P ROMOTION ? Promotion gives the consumer information about the rest of the marketing Mix. It gives customers: The.

Public Relations Publicity Corporate Advertising Asia-Pacific Marketing Federation Certified Professional Marketer Copyright by Marketing Institute of.

Tutor2u ™ GCSE Business Studies Revision Presentations 2004 Public Relations.

 Did this promotion work?  In what ways?  In this unit, you will learn how promotional opportunities & techniques aid a company and how sales & public.

Marketing I Curriculum Guide. Promotion Standard 6.

1 UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.

The Promotion Potion I can understand the tools and objectives of promotion Pssst…. That looks like Mrs. D.

What Direct Selling Companies Can Do To Earn The Respect, Trust And Confidence They Deserve. KK Chua- Mary Kay Cosmetics.

PROMOTIONAL TOOLS AND ADVERTISING UNIT 13. MARKETING - RECAPPING MARKETING CONCEPT – you make what you can sell rather than sell what you make → does.

BUSS2 Marketing: using the marketing mix - promotion.

Promotion. The marketing mix Promotion is just one part of the marketing mix, which is also known as the 4Ps: Product Price Place Promotion.

Sports & Entertainment Marketing Mr. Bernstein Sponsorship, pp April 2, 2013.

4.01 Understand promotion and the promotional mix

4. PROMOTION (Types of Promotion)

PROMOTION BMI – Marketing Mix.

PROMOTION COMMUNICATION.

Presentation transcript:

PR AND PUBLICITY

PUBLIC RELATIONS Firm is trying to communicate with stakeholders, who form the public. The aim of PR is to improve the image of its products and itself. E.g. charitable donations, sponsorship, product endorsement

PUBLICITY PR costs time and money, publicity does not always have to be paid for. E.g. mention of the firm in a magazine. No such thing as bad publicity

Together PR and publicity can: Provide public with information Build confidence in the firm Build awareness of its products Develop goodwill with the community Support and enhance other areas of promotion, such as advertising and selling.