Digital Renaissance: Three online strategies that will make or break I&R. Matt Kinshella, 211info, Oregon AIRS 2012, New Orleans, LA

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Presentation transcript:

Digital Renaissance: Three online strategies that will make or break I&R. Matt Kinshella, 211info, Oregon AIRS 2012, New Orleans, LA

Matt Kinshella |

What if people desired to use an I&R website? Matt Kinshella |

Keys to our Digital Renaissance Simply Personal Hunting and Gathering Socially adept Matt Kinshella |

Technology is the easy part? Matt Kinshella |

Motivate behavior vs. Change behavior Matt Kinshella |

Simply Personal Motivate our desire for shortcuts. Matt Kinshella |

A bat and ball cost $1.10 The bat costs one dollar more than the ball. How much does the ball cost? Matt Kinshella |

Ideas for I&R Personalized profiles More visual Many points to share in many places Easy to add resources Suggestions engines Alerts Matt Kinshella |

Curation Motivate our natural desire to hunt and gather. Matt Kinshella |

Why we curate

Matt Kinshella |

Curation is creation Matt Kinshella | I & R

Ideas for I&R Special events Twitter Facebook Change the database Matt Kinshella |

Social Motivate our desire to be part of of a tribe. Matt Kinshella |

Ideas for I&R Reward the super stars Tell people how many records are updated on average Demonstrate value Socialize the database Matt Kinshella |

Check this out NirandFar.com HeathBrothers.com Nudges.org Thinking Fast and Slow BJFogg.com Captology.stanford.edu/ Matt Kinshella |

Contact me Twitter.com/mkinshella InciteSocialServices.org

Keys to our Digital Renaissance Simply Personal Hunting and Gathering Socially adept Matt Kinshella |