January 2011 v.1 Online Media Strategy Presentation

Agenda 1. Introduction of Tetris Media 2. Competitor Analysis - Warrants 3. Impactful Social Media - Facebook 4. Cross Marketplace Optimizer (XMO)

More about Tetris Established in Jan 2009 with businesses in HK, TW, SG and China –Managing over US$30 million in advertising budget across 60+ corporate customers across the region with 100% client retention rate –Headquarter in Hong Kong with offices in Beijing, Shanghai and Singapore (Q4 2010) –Revenue has grown 3 folds since launch in 2009 The first performance agency to deploy algorithms and apply automated optimization technology in the region to manage large paid search & display campaigns to improve our clients’ performance Experienced management team comprised of Internet and Technology veterans from Yahoo!, Google and the advertising industry We are not your agency, Tetris is your Trusted Partner

Representative Clients

Overview of HK Online Market

Ads Spending by categories analysis (Feb Jan 2011) Total Ads spending (Sep 09 – Aug 10) of above categories is around HK$ 6,700 Millions (Online) Banking and Investment Services account for 25% of advertising spending in whole industry.

Banking & Investment Industry – Ads Spending by brand division (Feb 2010 – Jan 2011) Warrants account for around 19% (~149 Millions) of advertising spending in Banking & Investment Industry. Total Ads spending (Sep 09 – Aug 10) of above categories is around HK$670 Millions (Online)

Competitor Analysis

Analyzing Ad Spending Investment Banks spending by brand division Jan 1 – Dec 31, 2010 Total Online Ad spending (Dec 09 – Nov 10) of above advertisers is around HK$ 135 Millions

Sites Ranking

Competitors Analysis Ranking Source: comScore Oct-Dec 2010 Remarks: Goldman & BNP not in the ComScore List

Sites Ranking Business/Finance -- Online Trading (Hong Kong) Source: comScore Oct-Dec 2010 In terms of online trading, AAStocks reached 9.1% of total internet audience. Banner placement at AAStocks reached most segment of the online trading group (11.9% of total internet audience).

Sites Ranking Business/Finance – Financial Info/ Advice (HK) Source: comScore Oct-Dec 2010 In terms of seeking financial information/advice, Money18 ranked quite well that reached 4.5% of total internet audience.

Warrant Portals – Upstream/ Downstream date (Hitwise) Q4 2010

Analyzing Ad Spending Investment Banks launched promotion campaigns Jul, 2010 – Jan, 2011 BNP Deutsche Bank Goldman Sachs Macquarie Merrill Lynch UBS Branding Facebook Fan Page YES Warrants YES Branding Banner Yes Financial Seminar & Workshop Yes ETF Yes Foreign Exchange Trading Yes Investment Fund Services Yes Mobile site Yes

Impact Social Media Case Study – Macquarie Fans Page

Case Study: Macquarie Hong Kong Facebook Fan Page : Wall Disclaimer Number of friends and users that liked the page News Feed: Show all updates to the Fan Pages (e.g. Photo & Video updates, news feed updates, posts, comments & replies, etc) The “Like” Button Audience Management General Public are not allowed to post directly on the Facebook Fan Page’s wall

Case Study: Macquarie Hong Kong Fan Page Features : Info Basic, Contact & other info

Case Study: Macquarie Hong Kong Fan Page Features : 最新消息 Customized News: Launch of Facebook Fan Page

Case Study: Macquarie Hong Kong Fan Page Features : 每日精選焦點 Customized Frequent Update Links to Macquarie website

Case Study: Macquarie Hong Kong Fan Page Features : 輪證情報 Customized Frequent Update Links to Macquarie website

Case Study: Macquarie Hong Kong Fan Page Features : 窩輪一分鐘 Customized Frequent Update Video Updates

Case Study: Macquarie Hong Kong Fan Page Features : 認股證市場統計 Customized Video Updates Frequent Update Link to Macquarie website

Cross Marketplace Optimizer (XMO)

Where should the budget goes? MobilePortals Search EngineSocial Network

Conversion Path Inducer Influencers Closer

Cost Measurement Cost per Impressions Cost per Click Cost per Application Cost per Reach Cost per Engagement Bid Price Cost per Click Cost per Application All tracking only imply result individually

(XMO) Cross Marketplace Optimizer

What does XMO do? KPI Priority ALGORITHM Clicks / Post Clicks Conversion Path PPC data Campaign Page Status Bounce Rate / Quality Score Impressions / Post Impressions Search Queries

Traditional Tracking = CTR / CPC = CPR = CPC / CPA

Traditional Tracking

XMO tracking – With XMO

Optimization Model

XMO Features First party cookie tracking Cross-domain user activity log Cross-campaign user profiling Solid conversion path for a mix of search engine and banner campaigns Performance optimization across channels Post impression & Post-click impression report Fraud click tracking

Thank you!