WordPress Plugin GETTING CAMPAIGNS OUT FAST

Grassriots Ryan Baillargeon & Senning Luk Small Agency, based in Toronto, with clients in Canada, US, Australia Over 7 years experience in Engaging Networks. Focused on Campaign and Platform Development, and training.

Our clients Leadnow Walk Free Humane Society International

This year Migrating Walk Free from Purpose to EN cooperate4.ca Global Slavery Index Slavery is not a Game Defend Our Climate Stringer Campaign development and training

Plugin A front end for getting campaigns out fast Putting the campaign in the hands of the campaigner Adding a dynamic dimension to Engaging Networks campaigns Finer control for the developer Structured workflow for the campaigner

The Organization Leadnow has always been using the API form for actions but never had a CMS to support publishing Overreliance on tech to launch campaigns Walk Free is campaigner focused; large campaign staff, small tech team Tech should not be a barrier to launching campaigns Multilingual requirements

Issues Too much separation between the CMS and the CRM Campaign set-up was complex and there was room for error to be introduced SEO disadvantages Difficult to integrate third-party tools

CMS Advantages Plugin ecosystem Fast development cycle Automatic revisioning Editing and publishing permissions AWS: fast everywhere, scalable, cheap Lots of potential for developers

Supporter profiling

Examples cooperate4.ca defendourclimate.ca

Demo

What we track now Acquisition Cost per acquisition Action conversions Social sharing

What we’ll track soon Form completion Microbehaviours If a user uploads a file or downloads a file, if they click a link, we’ll use it to score their engagement

Feature path Auto-generating new campaigns from templates in EN using the JSON API Donation pages Content experiments Facebook Connect with customized experience Facebook Embedding Further third-party API integration Kissmetrics

Limitations Thank You API limitations Supporter data is siloed in EN Every language still needs its own campaign ID

Next steps Very focused on refining the plugin over Q1 and Q2 of this year with our early adopters who have funded development up to this point We’ve also identified potential phase 2 partners We’re looking further collaboration that would lead towards open sourcing the core module of the plugin and improving portability and rapid deployment Use cases: campaigns, microsites, novel applications