THE FUTURE OF PREMIUMS Mid Project Update TRAC Dev Workshop, January 16, 2013.

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Presentation transcript:

THE FUTURE OF PREMIUMS Mid Project Update TRAC Dev Workshop, January 16, 2013

Study Design  Environmental Scan  Discussion Groups  Online Surveys

Discussion Groups  Members not tech savvy  Did not own MP3 players or tablets.  Did not download digital music.  Like the physicality/”shareability” CDs & DVDs.  Like the permanence/ease of the technology.  Exception Pandora & supplementary information from web

Test Combo 1 – $150 Pledge 6 DVDs plus Book

Combo 2 - $150 Pledge Website Membership plus Book