Module 1, Lesson 1 Creating Your Facebook Ads Strategy

Here’s What You’re Going to Learn: The step-by-step elements of a profitable Facebook ads sales system that runs on auto-pilot. The one question you need to ask yourself before starting your ad campaign. The best strategies for generating automated leads and sales for your business with Facebook ads. The exact characteristics of your target customer (so you can precisely target them!) Facebook’s Power Editor – the where, what, why and how

By the Time You Complete this Training… You’ll have an automated Facebook ads system that’s generating leads & sales for you and your business on auto-pilot.

My Journey…

rickmulready.com/aoptitunes Android users, we’re on Stitcher!

Facebook Ads & the Marketing Funnel

Marketing Funnel Awareness Interest Consideration Intent Sale Facebook Ads

Mindset is Key Always remember the mindset of your target customers on Facebook. People are on Facebook to share updates, pictures, video with their friends and family. They’re not there, necessarily, to shop. So, you have to start a conversation with them offering something of value and that can help them in their life.

The Step-by-Step Automated Facebook Ads Sales System

The Essential Facebook Ads Sales System

You MUST Start With… What are you trying to achieve with your campaign?

What’s your goal? –Build your list/generate leads? –Sell your product/service? –Turn Facebook fans into leads/sales? –Drive traffic to your website? S.M.A.R.T –Specific, Measurable, Attainable, Realistic, Time-Based Write your S.M.A.R.T. goal down now ***Your goal dictates how you set up your Facebook ads system

Generate Leads/Build Your List

Generate Leads/Build Your List: Simple Squeeze Page

Generate Leads/Build Your List: Webinar Registrations

Generate Leads/Build Your List: Auto-Webinar Registrations

Generate Leads/Build Your List: Blog Post Opt-Ins

Selling Your Products/Services Sales are very seldom made directly from your Facebook ad. Rather, they’re made during your follow-up after someone has clicked on your ad and then given you their address.

Generate Leads/Build Your List: Blog Post Opt-Ins

Using Facebook Video Ads

Generate Leads/Build Your List: Use Video to Drive Traffic to Your Website

Generate Leads/Build Your List: Use Video to Drive Webinar Registrations

Generate Leads/Build Your List: Use Video to Build Awareness for Your Brand, then Follow- Up with Direct Response-Type Ads

Generate Leads/Build Your List: Retarget Viewers of Your Video With Direct Calls-to-Action

Defining Your Target Customer rickmulready.com/FBavatar

Power Editor

Why Power Editor? Power Editor is Facebook’s browser-based ads tool You have more options than you do in Facebook’s Ads Creator to create more effective ads Better targeting You can create ads and campaigns quicker You can make multiple versions of an ad or campaign MUCH faster

Where Do You Find It? (must use Google Chrome!)

Let’s Take A Peak…

Your Next Steps… 1.Complete the customer avatar worksheet. This will help you in knowing exactly what your targeting will be. (rickmulready.com/FBavatar) 2.Write down your SMART goal so you’re very clear on your objective. What are you trying to achieve with your ads? 3.Write down/mind-map what your ads strategy is going to be.

Module 1, Lesson 4 Ads Manager 101

What is Ads Manager? Ads Manager is where you can view, edit, and access performance reports for your campaigns, ad sets and ads. Access your account history Access custom audiences Access conversion tracking Access Audience Insights Access Power Editor Access your Billing settings

What is Ads Manager?