The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011.

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Presentation transcript:

The Waste Reduction Toolkit and SWMCB Communications Workshop SWMCB Board Meeting September 28, 2011

1. Opportunity to update materials with current information and images 2. Provide free updated materials for SWMCB partners and media 3. Fresh content reinvigorates community dialogue about waste reduction

Developed together to leverage resources Complementary in style and message The Toolkit allows SMWCB partners to use the LESS-brand materials for free

Video Ads Print Ad Box Label Website Articles Short Messages Images Presentation

One 60-second Infomercial Two 15-second Ads One 15-second Infomercial

Waste Reduction How to buy bulk Fix & Maintain Junk mail/phone books Borrow & Share Resale Donating Smart Shopping

GOALS: Share best practices with SWMCB partners Participants learn how to use Toolkit and LESS materials Participants learn how to leverage resources by using one message for multiple channels i.e. How to use social and traditional media together

Thursday, September 29, :30 a.m. to 12:00 p.m. Risdall Marketing 550 Main Street New Brighton, MN 55112