Low Cost High Impact Communication Nilam Prasai IFPRI

What it is? Communication tools that can be used to promote research/outputs when there is no money for larger communication campaigns Services that are covered by communication division plus the com activities that researchers can do on their own

Options/Windows Option 1: official IFPRI publications/translations, media campaigns, seminars/events, and presence/features on etc. Option 2: simple things researchers or someone on their team can do that have significant ripple effects

How Sensitize researchers on the strength of various social media and other tools (next slide) Speak their language to generate interest Build their capacity

Social Media Facebook, twitter An example – Stakeholder survey conducted by EPTD – Started with online survey in survey monkey – Got only 20 responses – Approached COM unit to post survey on various social media outlets including facebook, twitter, and blog world hunger – Received 450 responses from around the world

Wikipedia Directs large number of web traffics to our IFPRI.org website, ASTI, and Harvest choice Appears in Google’s first 20 results for 88 percent of the top 100 global brands (Goldfarb 2009) Available in more than 283 languages May reach million mobile internet users, which otherwise may not be reachable

Wikipedia Cont… The recent deal between a global mobile network operator, Orange and Wikipedia will let mobile internet users in Africa and Middle East to access Wikipedia without incurring data charges. Help researchers to create entries for projects and conferences, news and facts, interesting findings, Knowledge tools or products Examples: SAM, IMPACT MODELS; web-portals such as Food Security Portal) or for key-words that defines projects such as bio-fortification, bio-technology, collective action and property rights and so forth.

Some examples nce_and_Technology_Indicators nce_and_Technology_Indicators ndex ndex

Blogs Creating/Writing on your own/project’s blog Writing or commenting on someone else’ blog Example – Our researcher Derek Headey wrote a blog post on Dani Rodrik’s blog as a guest blogger – Page views: 783 (6 th most viewed publication page) – Referrals from Dani Rodrik’s blog: 131 – Referrals from Vox: 40 – PDF downloads: 279

Mendeley Reference manager and academic social network Example – Mendeley Groups (Agriculture Health and Nutrtion – Mendeley Profile (Xiaobo Zhang, Shenggen Fan) fan/ fan/ zhang/ zhang/

Data Visualization Tableau Excel ArcGIS online Embed the link of the visualization in multiple channels Google API/Charts

Publishing Publications and Data Together Sharing Research Data together with publication influences citation rate Jon Sears (2011): By 35percent in paleoceanography Henneken (2011): By 20percent in astronomy Piwowar et. al (2007): By 69 percent in medical research