NeighborhoodReach.com Willowbend Corporation

Neighborhoods A geographically localized community within a larger geography where the inhabitants share many common characteristics Home styles, prices and age Shopping areas Social life Sometimes ethnicity And more

An Additional Important Target Market Region or Zone Zip Code Target Zone (Sub Zip) Delivery Route Selective Address

Neighborhoods Cross Other Targets Market Region or Zone Zip Code Target Zone (Sub Zip) Delivery Route Selective Address

Not a Square Peg in a Round Hole Neighborhoods are not: ◦ USPS geopolitical boundaries ◦ Municipal or county definitions ◦ Limited to census definitions ◦ Company delivery route limited

Willowbend has brought together its assets of: 155 million residence and business address file US digital street file Demographic information and profiles Proprietary data management technology

Defined as: ◦ A cluster of streets that are navigable without exiting onto a higher speed boundary road ◦ A collection of residential and business addresses within the cluster of streets ◦ A demographic profile that describes the cluster

Digital street file with Neighborhood Clusters ® identified Residential and business addresses appended with longitude and latitude, census block group and congressional district Entry and exits identified Sequence from each entry and exit Residential and business counts by USPS and census geography Demographic profile definition of the area

What can you do with this? Route building and sequencing ◦ We have now started using these clusters in our Route Xpert application  Build routes based on clusters  Profiles  Ease of travel ◦ Optimizing sequenced delivery is easier Since January we have created and optimized delivery routes using clusters as the base for over one million newspaper deliveries

What can you do with this? Reach more advertising customers ◦ Many advertisers need “neighborhood reach”  Real estate  Strip malls  Grocery  Bank  Restaurant  And more ◦ Neighborhoodreach.com 

What can you do with this? Customer Solicitation ◦ Append current customer files ◦ Analyze clusters that are high potential and find more ◦ Rank clusters on potential New Subscriber Solicitation Program

Willowbend Applications Modifying all our applications to utilize Neighborhood Clusters ® ◦ Route Xpert ◦ Operations Xpert ◦ Mailing Xpert

What’s available? Geography ◦ US ◦ State ◦ County ◦ Zip Code Data ◦ Any or all of the data in a cluster

NeighborhoodReach.com Willowbend Corporation