Rugby Football League Equality & Diversity Seminar 9 th February 2012 Joyce Cook – Chair Gary Deards – Vice Chair Mike Rice – Administrator
About Level Playing Field National Association of Disabled Supporters Established 1998, registered charity >60 Disabled Supporters Associations Represents >30,000 pan-disabled supporters Campaigns for equal access to sports Shares information and good practice Meets regularly with sports, government & EHRC Advising London 2012
15% of the population is Deaf or hard or hearing >2 million partially-sighted/Blind people < 18% have no sight >1.5 million learning disabled people 1 in 4 people will experience mental ill-health in their lifetime 1% of the population uses a wheelchair 5%-7% of all disabled people The requirements of disabled people can be hidden or visible Why be accessible and inclusive?
Moral case – social inclusion Legal case – DDA/Equality Act Business case – new market
Moral case – social inclusion supporting attending live sporting events is an integral and vital part of our culture and tradition fans are increasingly diverse/more representative of our wider multicultural society naturally this includes many more disabled people 50% of disabled people have never participated in leisure or sports activities and 1 in 3 learning disabled people say they have no friends many rugby clubs provide activities outside of match days and are at the heart of local community life
Legal case – DDA/Equality Act Equality Act 1 st October 2010 Strengthened previous DDA Ensure that your club meets its legal requirements Service providers have a legal duty to think about access and removal of barriers with a safe & inclusive service Make reasonable adjustments; reduce liability and risk of a compensation payment Risk damage to club reputation if you do not comply
Legal case – DDA/Equality Act Disability occurs when a person is excluded from something that other people in society take for granted It might be the chance to attend an event, access a service or get involved in an activity I am not disabled, however you might disable me if you fail to remove either physical, sensory, intellectual or attitudinal barriers at your club The most disabling of these is attitudinal barriers
Good access – it’s good for business More than 12.4m disabled people in the UK 1 in 4 families has a disabled person 6 in 10 people know a disabled person close to them Good access assists others, including children, parents and older people Good access is an important commercial consideration raise your brand awareness and increase revenue
Good access – it’s good for business Disabled people have an annual spending power of £91bn Disabled people can and do influence choice Be proactive not reactive Don’t let your club lose potential business - including families & friends of disabled people ensure your staff and stewards are awareness trained many low cost solutions Everyone wins when access is better
The Derby County Story Everyone wins when access is better
Tel: Promoting good access for all fan