Museum of Anthropology IOTO International Inc. April 2008 © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. IOTO International Inc. 269 West Keith Road North Vancouver, BC V7M 1L7 Canada Will Spat CEO Jimmy Au Business Development

The Problems © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. There are so many places nearby that can give meaning to the First Nations experience. How do we make these connections for our visitors so that they can better feel these places where people modified trees, took to sea, pulled canoes onshore, farmed clams, and celebrated their cultures? Besides information about the First Peoples and British Columbia’s cultural communities, let’s provide travel information on how to reach those sites for the ultimate experience! Wouldn’t it be great if we could trace some of the displacements related to pieces in our collection – like Lévi- Strauss’s The Way of the Masks, only live with museum groups? How do we leverage technology in the museum and outside its walls to create an even better experience for our visitors? New Media is turning the museum inside out – giving the possibility of accessing the collection in the spaces to which the artifacts relate, as well as at the places where they are stored. How do we curate space using New Media tools?

The Solutions © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Lets create a spatial network around anthropology. We can be the center node: visitors who come to us are linked to other nodes: Humlusum, Keekullukhun, Stsulawh and Wh’muthkweyum. Or even events and happenings at other venues – like Steetewuk was supposedly a place for bentonite. Our network can link with Science Centre’s to understand the native uses of bentonite and how volcanic ash was altered in the deposits. We could curate a list of spots associated with particular objects, so that we could go to Khwaykhway, walk past Lumberman’s arch to hit the Vancouver Aquarium to better understand the contents of the midden, and raise some of the issues Jared Diamond is on about in Collapse! With a kiosk for reserving trips and a hydrogen shuttle, we can take visitors to places that are hugely significant for our collection, while supporting a visible presence in the community! We curate a list of culturally significant sites and use New Media technologies to present those sites to our visitors in the foyer. Then they can actually reach the sites from our foyer or just see how our Museum is actually a node in a host of culturally significant spots! We can take the initiative to extend The Museum of Anthropology ‘s ‘brand’ to all the local sites of cultural significance, enriching the experience of our visitors and having the people of those sites appreciate where we are coming from.

The Anthropology Network Expands the public world of anthropology by linking related local events and spaces with one another through an exciting, cutting edge technology. Generates buzz and curiosity around anthropology by promoting interested patrons the most popular events and destinations. What is the most popular anthropology destination this week? Creates an opportunity to learn more about anthropology in Vancouver by letting patrons reach out further than what typical museums can. May create an extended sales network through kiosks placed at allied locations like Granville Island, Capilano Suspension, & Vancouver Art Gallery. © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc.

How it Works © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. A kiosk provides wayfinding information. It increases connectivity across different venues by creating an information network. People seek information from kiosks because they need to know what is significant and how to get there. The kiosk displays a ranked list of destinations that are the most popular destinations – from where the kiosk is placed. Depending on where the user wants to go, the kiosk generates a list of options on how to reach each destination – which can include or exclude the hydrogen shuttle. The link to the destination may be public or private transportation or even a short walk! Such information can be displayed in a decision matrix categorized using time, money, and carbon footprint. Patrons can be given printed instructions to reach their selected destination and incentivized through the use of coupons and vouchers. Aggregated information is used to inform subsequent users. Humlusum Keekullukhun Stsulawh Wh’muthkweyum

The Hydrogen Shuttle Impression-based advertising - A liveried shuttle produces as many impressions as a print campaign with a far smaller carbon footprint ( % less). Shuttle retention rates are higher too! Impact-based advertising - Success is quantifiable and can be measured by how many users have participated in voting and have used the service. Environment-friendly. Collective forms of transportation are many times more efficient than the private automobile in terms of energy consumed, emissions generated, time, and land use. Pooled investment in collective transportation - Enables innovative technologies that would otherwise not be pursued singly because of their higher cost. (fuel cells, hybrids, alternative fuels, electrics, IT). © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Billboards Vehicles Retention rates as high as 97%, compared with 19% for stationary billboards. X number of papers distributed Y number of impressions 300% Reduction in Carbon Footprint! Z Kilometers traveled Y number of impressions

Costs © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Benefits Belonging - Common trips foster strong communities by providing social connection through group activities and increased contact with like-minded people. Joy – Associate the pleasures of community activity, education and journeys with the Museum of Anthropology. Knowledge - Provides easy access to a variety of destinations associated with but outside Museum of Anthropology. This increases knowledge and awareness of culture within the community and thus impacts and stimulates future behaviours. Advertising – Keep a buzz going around where people are going in the local anthropology related community. Carbon Offset - Better information means better travel choices – 20% better choices. A function of number & type of deployments, number of transportation services to integrate, the level of programming and data-mining desired. Performed at cost for seeding clients. GET ON BOARD WITH IOTO !

Who we are: A local green technology firm dedicated to providing urban transportation options competitive to the automobile. IOTO International Inc. Our locally-developed technology was declared an Americas finalist in the 2007 NAVTEQ Global Location Based Services (LBS) Challenge in Orlando, USA. What we do: Our focus is to improve human connectivity between destinations while respecting the environment. We offer a multi-platform, mode-independent standardization of different forms of urban transportation into a time, money, CO 2 decision matrix for easy trip comparison and optimization. Data generated from passenger selections defines focus areas. Our Focus Reduce Traffic Congestion Reduce Parking Demand Create Hobby Tribes Minimize Carbon Footprint Generate Impressions Increase Location Traffic © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. THANK YOU FOR YOUR TIME! PLEASE FEEL FREE TO CONTACT THE IOTO TEAM WITH ANY QUESTIONS.

Next © 2008 IOTO International Inc. For IOTO client information only. Not to be copied or disseminated without the explicit prior permission of IOTO International Inc. Week 1: Preliminary discussions Shuttle frequency, destinations, target demographics, vehicle type and livery Web implementation, belonging, security, and Q&A. * Of importance to marketing, environnmenal, and operations personnel Week 2: Agreement in light of preliminary discussions Settles Terms & Conditions, rates, roles and responsibilites. Works from documents arising from preliminary discussions. * Of importance to marketing, environmental, accounting and legal staff. Week 1 Week 10 Week 8: Lead up to the start of launch Promotion and awareness. Viral marketing. Week 10: The Museum of Anthropology Network launches! First kiosk launches providing information on destinations within the network and when the shuttle will be avialable to get there.