THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009

News media-scape New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation

News media-scape % of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now % of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage

News media-scape Media ecology – then Product Route to home Display Local storage TV stations phone TVCassette/ 8-track broadcast TV radio broadcast radio stereoVinyl album News mail Advertising newspaper delivery phone paper Radio Stationsnon-electronic Tom Wolzien, Sanford C. Bernstein & Co

News media-scape Media ecology – now Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTVSatellite radio player Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage/servers Local news mailheadphonesCD/CD-ROM Content from express deliverypagersatellite playercell phone memory individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stations camcorder/cameraPDA/Palmgame console game consolepaper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

Ecosystem change – 1 Volume of information grows

… and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix

Ecosystem change – 2 Variety of information and sources of information grow

… and people have more options for their passions -- Markus Prior and Cass Sunstein

Ecosystem change – 3 Velocity of information increases and smart mobs emerge -- Howard Rheingold Clay Shirky

Ecosystem change – 4 Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are -- Nielsen Company

Ecosystem change – 5 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)

Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006

Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 1) Virtual Worlds

Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 2) Mirror Worlds

Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 3) Augmented Reality

Ecosystem change – 6 The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project 4) Life-logging -- Gordon Bell

Ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte

Ecosystem change – 8 The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. -- William Dutton

Ecosystem change – 9 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself -- Henry Jenkins David Weinberger

Ecosystem change – 10 Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. -- Barry Wellman

News media-scape % of online teens have created their own profile on a social network site like MySpace or Facebook % of online adults have such profiles Content creation

News media-scape % of college students keep blogs and regularly post 54% read blogs % of online adults have a blog 36% read them Content creation

News media-scape Content creation 20% of online young adults say they remix content they find online into their own artistic creations % of online adults have done this

News media-scape Behold Homo Connectus Different species with a different sense of … Expectation about access to information Place and distance Presence with others Social networking possibilities Capacity to build community Possibilities of play Time use Personal efficacy

News media-scape A new pattern of communication and influence attention acquisition assessment action

News media-scape How do you…. get his/her attention? – leverage your traditional platform – offer alerts, updates, feeds – be available in relevant places – find pathways through his/her social network

News media-scape How do you…. help him/her acquire information? – be findable in a “long tail” world – pursue new distribution methods – offer “link love” for selfish reasons – participate in the conversation about your work

News media-scape How do you…. help him/her assess information? – honor the ethics of your kind of story telling – be transparent, link-friendly, and archive everything – aggregate the best related work – when you make mistakes seek forgiveness

News media-scape How do you…. assist him/her act on information? – offer opportunities for feedback – offer opportunities for remixing – offer opportunities for community building – be open to the wisdom of crowds

News media-scape Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC