Kandawgyi Palace Hotel

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Presentation transcript:

Kandawgyi Palace Hotel Yangon

Business Plan of Kandawgyi Palace Hotel for Trade Event www.kandawgyipalace-hotel.com Presented by Pho Thin Maung Thaw Zin Linn Htun Date: 22.6.2012 (Fri)

Mission Brand awareness Expand the new market for US, Japan and Korea

Objectives Increase the market share among the current International chains in Myanmar Set up and upgrade our service to International standard

Product/Service Selection After 2010 Before 2010 Investor Investor Competitor Competitor

Market/Target Selection US, Japan, Korea and GMS countries Tour agents Business men

Fair Selection EWEC corridor East- West Economic Corridor International Commercial – Tourism Exhibition Danang 2012 EWEC corridor Participation fit with the theme of trade fair New target - Investors and visitors from US, Japan, Korea and China Industry catchment

Activities Involved Registration Marketing plan Staff training Demo Shipping Prepare for business matching Booth plan Budgeting

Time Line Sr. Description Time Duration Remark June July August End June July August End Early Mid 1 Permission from State Tourism Board 2 Registration 3 Staff training 4 Promotional materails 5 Package 6 Shipping 7 Travel arrangement 8 Booth layout plan

Cost Heads Participation fee (registration, insurance, other) Booth rental fee Airfare and accommodation Staff training cost Shipping cost Promotional materials Communication

Sources of Funds Marketing budget Investment budget

Marketing Plan Market analysis Marketing mix Market research

Market Analysis (SWOT) Strength Prime area Customer service Weakness Online payment system Room Opportunities Potential market in industry Economic development Brand awareness Market research and competitive intelligence Threat Competitors

Marketing Mix (4 P) Product/Service Promotion Price Place/Distribution Cultural service Luxury & stylish Service development Promotion Brand awareness Public relations Behavior of sale personnel Media – Advertisement, Internet Price High end Payment Credit Place/Distribution New market penetration Tour agents

Market Research Market information Competitor analysis Qualitative research Quantitative research

Follow Ups Market research Trade missions Participate in potential trade fair Mail and contact to visitors

Expected Deliverables or Projections Office space and service apartment Domestic and International alliances

THANK YOU