Srinivas Gopal-GM Marketing VAS Entertainment from 6 Inches.

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Presentation transcript:

Srinivas Gopal-GM Marketing VAS Entertainment from 6 Inches

Which screen is the “biggest”? Mobile Phones -- 4 BILLION (2009 Forecast). 310 MM+ in India about 19% PCs million 22 MM in India 11% TVs billion (estd) *Estd. 110 MM in India 10% * TNS Market Research, 2007

VAS Services Across the Spectrum TIME EXPERIENCE

Idea VAS Services : Many Industry Firsts

Idea Fresh Box Office The Galleria Music Café Games Station My Gang Fun Services

!dea brings to you

Path Breaking initiative in Made- For-Mobile Entertainment Audience Interactivity Audience Connect

CRM (Demographic, Geographic & Psychographic Information) Subscriber Master Events Automated Data Extraction Payments Analytical Reporting UsageVAS SMSWAPVoiceVideoUSSDInternetApplication Web based API Ad Aggregator 2Ad Aggregator 3 Ad Aggregator 2 Single Ad Interface Platforms that create advertiser value

M-Wallet Collection Banks Security C Care Post Office MFIs Platform ServicesSubscriber ServicesPayment Services Retail Merchants Remittances mPayments Mobile Commerce Big Picture: Payments, Banking and Money Services form part of the ecosystem

Idea VAS – Key Drivers Innovative Pricing Strategy VAS across segments Increase data penetration Localization of Content & Portals Make VAS key to acquisition, retention & increase ARPU Pay Per Day / Per Month Youth, Women & Business Telugu Voice/WAP portal Internet, WAP, MMS &

The Future is Mobile Infotainment…..

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