Entertainment Marketing

Entertainment Marketing Process of developing, promoting, and distributing products, or goods and services to satisfy customer’s needs and wants through entertainment, or any diversion, amusement, or method of occupying time. People are wiling to spend there money and spare time on viewing, rather then participating in.

Distribution of Entertainment Cable Mania Cable TV/Satellite has led to an explosion of choices of what we view 40 million houses with satellite TV predicted by 2012 Offer over 200 channels, DVR service, live shopping Internet Entertainment Many movie trailers available online E-Commerce becoming most used method for shopping Red Box & Netflix

Entertainment Profits Major Movie Studios Paramount Pictures MGM Universal Disney Titanic First Movie to earn more than $600 Millions Ran in First Run Theatres until DVD was released Over 1 Million sold in first week

Top 5 Domestic Grossing Movies Avatar (2009) - $749 million Titanic (1997)-$601 million The Dark Knight (2008) - $533 million Star Wars: The Phantom Menace (1977)-$461 million Shrek 2 (2004)-$437 million Domestic All time 100 Worldwide

Cost Cutting Movie Studios limit the number of “Wide Release Films” Wide Release means being shown in 2,000+ Theatres Limit promotional spending Blair With Project- Word of Mouth promotion Cost $500,000 to make Grossed over $500 Million Independent Film Movie made with out the backing of one of the major movie studios

Generating Film Revenue Ratio of tickets sold to the cost of production Income from merchandising & soundtracks Relationships to theme parks Global Releases

Generating Film Revenue Studios are distributing more films worldwide Most films only generate 25% of revenue from US ticket sales Some countries do not allow US films to be shown Religious conflicts US imports very few foreign films

Recreation Marketing Recreation Sports Recreation Activities Tourism Time, Money, Location, Tourism Niche Marketing – Specific Reason

What is Entertainment? Stock Car Racing? StockCar Stocks Index Fund-made up of 50 companies that sponsor NASCAR Over 70% brand loyal Tobacco companies? Winston Cup Nextel Cup

Gross Impressions Number of times a product is mentioned during a movie or sporting event Exposure of product of service to consumer http://spikedhumor.com/articles/97809/Product_Placement_Advertising_in_Movies.html