POP-UP BOUTIQUE INFORMATION PRESENTATION All You Need Is Space…And Opportunity

IN THE KNOW What does it take Marketing Sample Advertisement POP-UP RETAIL fits right in with the Entertainment Economy, the Experience Economy, the Surprise Economy, with MASSCLUSIVITY, and so on. It's about surprising consumers with temporary 'performances', guaranteeing exclusivity because of the limited time span. It's about buzz, and about new try-out and testing techniques. It provides visibility for e-tailers and allows 'real-world' companies to enter uncharted markets on the cheap. In short, it's one of those trends that should be incorporated in every existing and new marketing and advertising strategy. SAMPLE

A NEW SHOPPING EXPERIENCE THEME: WINTER IN SPRINGTIME SOCIAL NETWORKING: FACES IN OUR BOOKS Retail studies have shown an increase in foot traffic and sales when a “pop-up” shop has a theme attached to it. A subdued décor and ambiance can make all the difference in attracting customers. Traditional shopping has recently been experiencing a surprise turnaround, with the revival of the pop-up shop. What is most surprising of all, however, is the key contributor to the success of the pop-up shop; social media.

SAVE THE DATE: THE ART OF THE R.S.V.P You are cordially invited…EXCLUSIVITY According to a recent retail survey (2013) 87% percent of people attended a “pop-up” shop based solely on receiving an invite Being invited to a pop-up shop is like being invited to an exclusive party. The more information given on the invite the better the chances of a good size turn out. A flyer or postcard is not like a invite “R.S.V.P”, because unlike a flyer or postcard an invite means that you want a certain set number/specific people to attend. The popularity of store invites has increased in recent years, and with special invites to “pop-up” shops revenue can increase up to 65% percent on average. SAMPLE

Make The Connection: A Vendor’s Profit Money Doesn’t Grow On Trees Bottom Line Costs The great thing about hosting a “pop-up shop is the low cost involved in running one. Pop-ups are temporary “brick-and-mortar”, and can range from one day to an entire week. The costs on average is between $600-$2000 depending on the days, location, and needs. There are a few things to consider when opening a “pop-up” shop: the type of store (pop-up), location, day, time, and décor. If you are a vendor, then the costs associated with participating is a bit cheaper, and can include: square space footage, insurance, catering (depending on host), and miscellaneous (photographer, beverages, and clean-up) See A Penny Pick It Up All The Day Long You Will Have Good Luck Along with social networking there is face-to- face networking, and what better opportunity to grow your business and make connections is to take part as a vendor or host a “pop-up” shop. According to a Retailer Market Analysis, online sales increased by 74% percent when a company has taken part in an in-store pop-up shop event. High-end brands like: Marc Jacobs, MK (Michael Kors), Versace, and Kate Spade saw an increase in online revenue by more than 67% percent just by hosting “pop-up” shop tent events. Taking part in a “pop-up” shop event is like seeing a penny on a sidewalk, once you pick up that penny (customer) you will continue to have good luck (business).

I’m In: What’s It Going To Cost Me Fees vs. Profit Fees to participate as a vendor can range from $50-$200 Your fee would include: size space you require, insurance (if host requires it), catering, decorations, tables, chairs, and other miscellaneous things. The smaller the space the less your fees will be. If sponsors are involved your space fee may be waived for a first time participation. Your profit really depends on you, so the more people you invite the more your revenue will increase at the event. If you are hosting a “pop-up” shop for the first time try to stay within a reasonable budget ($500-$1000), and plan ahead if you are looking for a venue to host your temporary store. A Final Note… Pop-up shops are a great way to attract business, increase revenue, broaden your inner circle, and advertise your services. Temporary stores create a lasting effect on what you do and offer to customers, so the more you take part in “pop-up” shops the better your company’s longevity. Customers that attend “pop-up” shop events share information about the store, their experience, and that in-turn generates excitement about your business (services). This creates a perfect win-win situation for both customer and company; the customer gets to interact in store which can lead to online sales, and the company gains more customers The other reason why pop-up shops are so successful is their economic use of space. Just think you don’t pay on a lease and the money you earn stays in your pocket.