Programs and research Library services in the flow: the network reconfigures everything Lorcan Dempsey Wyoming Library Association Cheyenne, September 13

Network user environment institutional operating environment

Part 1: Network use environment Part 2: Operational environment Part 3: Discovery and disclosure. The example of the catalog

Part 1: The network use environment

Getting things done Workflow

Brand is the new real estate

The rich get richer

Discovery happens elsewhere

Some findings

What We Do Online 0%10%20% 30% 40% 50% 60%70%80%90%100% 93% Search Browse/ purchase items Browsed / purchase books IM Browsing 85% 77% 56% 51% Online banking Read a blog Online question service Used chat rooms Search/borrow from library site Read e-books Dating site Interacting 58% 45% 40% 21% 20% 15% 10% Total General Public Social networking Social media Created Web page/site Contributed other's site Blogged or online diary/journal Business-related social networking Creating 28% 20% 17% 6%

Social Networking Social Media The Wave – Social Spaces

~18 months old No FaceBook, MySpace Library?

Libraries will need to plan for and build services that fit new researcher work habits, with an emphasis on the flexibility and remixing of their content and services. …. … The findings are that researchers are adopting social network technologies very fast and so far they have done so on their own: the library has effectively been bypassed. Researchers use of academic libraries and their services. Swan A and Brown S

University of Minnesota

University of Minnesota

Starting an information search Only 2% of college students start their search at a library Web site. Respondents were asked to indicate, from a list of 16 electronic resources, which they typically use to begin an information search. Among total respondents, 84% of information searches begin with a search engine and 1% begin at a library Web site. College Students

Trustworthiness of library sources vs. search engines Over half (53%) of college students indicate a similar trust of search engines as with library resources.

Chris Beckett

Now: Federated access to multi-institutional holdings with support for personal collection-building and sharing

Some implications

Then: the user built their workflow around the library Now: the library must build its service around the user workflow Get in the flow

Then: resources were scarce and attention was abundant Now: attention is scarce and resources are abundant Compete for attention

Then: people consumed information resources Now: people construct digital identities online: gather, create, share Website > workflow

Fragmentation = low gravitational pull

Reduce unnecessary fragmentation and redundancies Create systemwide efficiencies Increase the impact of libraries Make the network work for libraries Put libraries at the point of need Build the library brand on the network

Webscale … A library experience which matches the experience of the web?

Recombinant Adaptive Navigation Short path from discovery to fulfilment Traverse from personal to global Comprehensive Machine interface: scale with use

Part 2: The library operational environment

library Consumer environments Management environment Licensed Bought Faculty& students Digitized Aggregations Resource sharing … Institutional Workflow Portals, CMS, IR, … Personal Workflow RSS, toolbars,.. Network level workflow Google, … Integrated local user environment? Library web presence Resource sharing, …

But …

Print Licensed Digital Research & learning outputs … Catalog Metasearch Resolver Repositories … ILS ERM Knowledgebase

… Management environment User environment Switch: delivery, routing, resolution

mmmm….

Unified workflows across materials? Move to the network/group level? Then Cataloging/resource sharing Electronic journals Now ?? Repository ?? Offsite storage ?? ERM ??

Part 3: From discovery to disclosure

Local Discovery Environments Shared Discovery Environments Syndicated Discovery Environments Leveraged Discovery Environments Remember: focus on catalog Require disclosure

Local Discovery environment Some (not necessarily aligned) motivations Make data work harder Integrate access to locally managed resources Escape from ILS limitations NCSU Rochester SOLR Worldcat 2.0 Primo Encore …

Making data work harder: simple search followed by rich navigation and participation

Glancability

Some remarks How does MARC data play with other data Subjects, authors,.. Historic investment in structure? Duplicate cost? Relationship to Metasearch?

Shared discovery environment Increase impact Create gravitational pull Aggregate demand and supply Reduce costs

Some comments Integration of discovery to delivery becoming essential A move to shared environments seems more likely with increased ability to view different levels Increased gravitational pull: greater use of collections Growing evidence Integration of materials?

Syndicated discovery experience Syndicate data or service or links

Syndicating services RSS Portlets APIs, Protocol-based Projects Sakailibrary … Not as rapid as one might expect?

Susan Hollar - Inside the Course at Michigan Diane Dallis - Inside the Course at IndianaInside the Course at Michigan Inside the Course at Indiana Sakaibrary: Michigan Indiana

Some remarks Syndication of data now common among data providers Routing issue for non-unique materials Resolution Worldcat Libraries exposing licensed content holdings interesting Google Scholar

Service disclosure less common APIs Web services Portlets HTML fragments – search boxes Toolbars Widgets, extensions, …

The Leveraged discovery experience In some ways the most interesting Use another discovery service to connect back to your resources Compare to the situation with article databases and resolvers

Some remarks Some of these are toy-like now, but indicate a direction Increased capacity to sense structure (microformats) will improve ability.

So …. The library website is not the front door We need to connect multiple discovery environments to library fulfilment options We need to put library resources in users workflow We need to place library resources in places which aggregate demand

So … How to get to webscale User environment Management environment A new balance between Institutional development Shared activities How to most release value in research and learning lives of users