Overview of Graphic Communications Vocabulary

PowerPoint Ethernet cable template Bullet slide PowerPoint Ethernet cable template Graphic is a term that describes the things we see. Communication is a term that refers to the exchange of information in any form.

Here are a few products that are printed in the graphic communication industry.

Newspapers Magazines Books Tee Shirts Advertisments Billboards Greeting Cards Menus Postcards CD Covers Labels …… and much more

Design assures that the printed image conveys the intended message. Specifications are the guidelines used to determine the format and cost of the final product.

Copy is the written material or text produced by a computer or other output device Line art is an image consisting of solid lines on a white or contrasting background.

Material with gradations of tones or shades from light to dark is called continuous tone copy.

Material with gradations of tones or shades from light to dark is called continuous tone copy.

2 Classifications of Editing Content Editing Copy Editing

The process of electronic page composition Text, line art, and photographs in form are manipulated on a computer monitor to assemble the final page. Completed pages are then output to a printer or platemaker.

Photoconversion is a general term for processes that use light to place the original image onto a light-sensitive material.

A process camera is a traditional piece of equipment used to make enlargements, reductions, and same-sized reproductions for use in page composition or stripping.

An scanner is used to convert the light and the dark values of the original (like a photograph) to digital form and store the image as an electronic file.

The platemaking method that uses a computer to prepare the plate is computer-to-plate.

Two Basic types of presses Sheet-fed Web-fed

5 major printing processes Lithography Letter Press Flexography Gravure Screen http://www.pneac.org/printprocesses/general/

The process of joining together multiple pages of a printed product by various means is called binding.

Various processes that enhance the final printed product are considered finishing operations.