A centre of expertise in digital information managementwww.ukoln.ac.uk What Can Web 2.0 Offer To The IAMIC Community? Brian Kelly, UKOLN, University of Bath Bath, UK Blog: UKOLN is supported by: This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ iamic-2008 ' tag Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using , instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using , instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.

A centre of expertise in digital information managementwww.ukoln.ac.uk 2 About Me Brian Kelly: UK Web Focus: national Web advisory post Based at UKOLN, a national centre of expertise in digital information management Located at the University of Bath Funded by JISC and the MLA Involved in Web since Jan 1993 Currently advising on best practices for Web 2.0 Information World Review’s Information Professional of the Year Introduction

A centre of expertise in digital information managementwww.ukoln.ac.uk 3 About My Work Promote best practices for effective use of Web: Research-Led Activities Web accessibility: 9 peer-reviewed papers on limitations of existing approaches and development of alternative models Standards: 8 peer-reviewed papers on limitations of simplistic approaches to use of open standards and development of alternative model Web 2.0: Recent papers on advocacy work and benefits of openness and “Library 2.0: Balancing the Risks and Benefits to Maximise the Dividends” Community-Focussed Activities Presentations: 300 presentations! Focus in recent years on cultural heritage sector Writing: UK Web Focus blog, video blog + lots more International activities: Speaker at several international conferences. Invited speaker at NDAP 2008 (Taiwan) and Bridging Worlds 2008 (Singapore) conferences Introduction

A centre of expertise in digital information managementwww.ukoln.ac.uk 4 Using Tools I Talk About Work activities make use of technologies and approaches I describe: RSS feeds for structured information Geo-location data Exploitation of 3 rd party services Openness of resources Risk assessment and risk management approaches Introduction

A centre of expertise in digital information managementwww.ukoln.ac.uk 5 About UKOLN UKOLN: National centre of expertise for digital information management A JISC Innovation Centre Strong research base: metadata, standards, resource discovery, collections description, digital curation, digital preservation, … Doing the (invisible) infrastructure stuff used across domains: e.g. Dublin Core metadata Application of the research e.g.  JISC Preservation of Web Resources (JISC PoWR) project – see Introduction These areas aren’t covered in this talk

A centre of expertise in digital information managementwww.ukoln.ac.uk 6 Roy Clare, MLA CEO has called for “radical action on structure, far- sighted leadership vision and more Public Private Partnerships“. Innovation – Political Drivers JISC Innovation Centre Innovation is “the successful introduction of something new and useful, for example introducing new methods, techniques, or practices or new or altered products and services” MLA In This Climate, You Have To Innovate CILIP Editorial (Jun 2008): “The age of the quiescent library or information manager or service is dead”. UKOLN JISC Where does Web 2.0 relate to a political agenda with a strong focus on innovation? DIUS (Department for Innovation, Universities & Skills Introduction

A centre of expertise in digital information managementwww.ukoln.ac.uk 7 About This Talk This talk aims to provide: A better understanding of ‘Web 2.0’ An awareness of how cultural organisations may benefits from Web 2.0 An understanding of possible dangers, both for users and the institution An opportunity to discuss how we should address the opportunities and challenges (and inevitabilities!) Introduction

A centre of expertise in digital information managementwww.ukoln.ac.uk 8 About You How many of you: Have heard of Web 2.0? Have read content in a blog or wiki? Use Facebook? Have used MSN Messenger, Skype, …? Use photo sharing sites (e.g. Flickr)? Have viewed video clips on YouTube? Do you: Use the tools for work? Use the tools for social purposes (e.g. communicating with your children)? Introduction

A centre of expertise in digital information managementwww.ukoln.ac.uk 9 About Your Interests Opportunity for input: What areas do you have an interest in? What opportunities would you be interested in? What challenges do you envisage? Introduction Note no guarantee I’ll be able to address all of your interests!

A centre of expertise in digital information managementwww.ukoln.ac.uk 10 Contents Web 2.0 – What Is It? (Talking …) Blogs  Wikis Mashups  Comms tools Social Networks (… exploring …) Facebook: opportunities and challenges Ning – grow your own social network Deployment Strategies (… doing …) User focus Information literacy; staff development Risk assessment & safe experimentation Web 2.0 and IAMIC (… using) How IAMIC members are using Web 2.0 applications Introduction

A centre of expertise in digital information managementwww.ukoln.ac.uk 11 Let’s Do It Now! Let’s not just talk about Web 2.0 – let’s use it now (assuming WiFi network available!): Let’s Talk Go to and in box enter bmic.co.uk/ Let’s Share Resources Go to to access resources Note You can set up a chat facility in 10 seconds. But this doesn’t mean you should build a service using it! Note You can set up a chat facility in 10 seconds. But this doesn’t mean you should build a service using it! Introduction

A centre of expertise in digital information managementwww.ukoln.ac.uk 12 Web2MemeMap, Tim O’Reilly, 2005 (or see Wikipedia ) Characteristics Of Web 2.0 Network as platform Easy-to-use (Ajax) Always beta Remix and mash-ups  Syndication (RSS) Architecture of participation  Blogs & Wikis  Social networking  Social tagging (folksonomies) Trust and openness Characteristics Of Web 2.0 Network as platform Easy-to-use (Ajax) Always beta Remix and mash-ups  Syndication (RSS) Architecture of participation  Blogs & Wikis  Social networking  Social tagging (folksonomies) Trust and openness Web 2.0 What Is Web 2.0? Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology” Web 2.0

A centre of expertise in digital information managementwww.ukoln.ac.uk 13 Web 2.0: Why? Realisation of Sir Tim Berners-Lee’s dream: Web was meant to be participative & user-driven Technical infrastructure now in place But only now are standards in place, use cases tested, commercial infrastructure deployed, … User acceptance: Many users love it – look at popularity of SNs Saving scarce in-house resources: Institutions can now focus on relevant areas, rather than duplicating services already available Enhancing quality of what we do do Developing digital citizenship Addressing the gaps (e.g. information literacy, …) Web 2.0

A centre of expertise in digital information managementwww.ukoln.ac.uk 14 Blogs Blogs – social phenomenon of the C21 st ? Need for information professionals to: Understand blogging & related technologies (e.g. RSS, Technorati) Be able to find resources in the ‘blogosphere' Explore how blogs can support business functions (support users, staff & organisation) Web 2.0 This blog was launched in 2004, with posts published each year Openness Syndication Collaboration Key Characteristics

A centre of expertise in digital information managementwww.ukoln.ac.uk 15 Blogs – Reading (RSS) How do you keep informed of new developments? You can use a blog reader This alerts you to changes to key blogs Provides a focus on the content, and avoid distractions of ads, etc. Brings together multiple resources Many blog tools available Web 2.0 Bloglines – a Web-based blog reader. You are informed of changes since you last viewed the page. As well as Web-based blog readers (e.g. Bloglines, Google Reader, etc) there are also desktop blog readers (e.g. Blogbridge, Feedreader, …) Openness Syndication Collaboration

A centre of expertise in digital information managementwww.ukoln.ac.uk 16 Blogs – Engaging With Users The ukwebfocus.wordpress. com blog provides: Discussions on Web 2.0 in culture, research and learning Comments option for all postings A realtime chat facility Benefits: Feedback on my thoughts and ideas Evaluation … /01/25/experiments-with-meebo/ /01/25/experiments-with-meebo/ Blogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative Web See (and discuss) UK Web Focus blog post 25 Jan 2007 Blended blogging

A centre of expertise in digital information managementwww.ukoln.ac.uk 17 Listening To What They’re Saying Blog search tools (e.g. Google Blog Search or Technorati) allows you to quickly find what bloggers are talking about Search for Northumbria piper ‘Kathryn Tickell’ finds her blog Search for ‘jazz’ finds blog post published 2 hours ago

A centre of expertise in digital information managementwww.ukoln.ac.uk 18 Web 2.0 What Are They Saying About Us? Technorati allows you to search across blogs … And view the posts published in particular blogs (which you can add as your favourites) And view other blog posts which reference the blog you are following The ‘blogosphere’ is connected in ways in which static Web sites aren’t

A centre of expertise in digital information managementwww.ukoln.ac.uk 19 Web 2.0 Wikis Wiki: easy-to-use collaborative Web- based authoring tool Here’s the Jazz category on the WikiMusicGuide Openness Syndication Collaboration This is a description of how wikis work, which doesn’t address issues of quality, sustainability, trust, … A typical entry, and note the History tab ….. which allows you to view changes (and revert to old versions). Also note the Edit tab ….. which allows users to edit content

A centre of expertise in digital information managementwww.ukoln.ac.uk 20 Podcasts Podcasts are syndicated MP3 files New items in a podcast can appear automatically in your Podcast client (e.g. iPod) or RSS reader Resources can be accessed via iTunes Web 2.0 Openness Syndication The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost

A centre of expertise in digital information managementwww.ukoln.ac.uk 21 Web 2.0 Google Maps Mashups Google Map ‘mashup’ used for IWMW 2006 event: ~ 20 lines of JavaScript. Code taken from Google Maps Web site and coordinates added workshops/webmaster-2006/maps/ More sophisticated mapping applications are being developed, such as Radius 5 at Northumbria Univ. Openness Mashup APIs

A centre of expertise in digital information managementwww.ukoln.ac.uk 22 Communications We said: Content is king! But we’re finding that: Communications is king! Community is queen! Communications tool include: Chat tools (MSN Messenger) Audio & video (including MSN Messenger, Skype, …) … Using Web 2.0 Web 2.0 Also note Web-based video chat services such as TokBox and Seesmic

A centre of expertise in digital information managementwww.ukoln.ac.uk 23 Creative Commons Let’s allow others to legitimately reuse our content. I do this for my event details: Creative Commons licence assigned to publicity details Also described in ‘microformat’ to allow software to find licence I also do this for my blog posts, slides, etc Web workshops/webmaster-2006/publicity/ workshops/webmaster-2006/publicity/ Openness Tags Collaboration Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services

A centre of expertise in digital information managementwww.ukoln.ac.uk 24 Flickr Commons Flickr Commons provides a repository of photographs which have a Creative Commons licence

A centre of expertise in digital information managementwww.ukoln.ac.uk 25 Searching For CC Resources A number of search engines allow users to search for resources with various type of CC licences, e.g. can be used for commercial purpose

A centre of expertise in digital information managementwww.ukoln.ac.uk 26 Social Networking Services Popular social networking services (e.g. Facebook) may have a role to play: Complementing static Web sites Adding communications & social features which would be expensive to implement locally Web 2.0 A typical (and costly to implement & maintain) music Web site A Facebook page which complements the music Web site Potential benefits: viral marketing (“50 of your friends have added …”); reaching new audiences; …

A centre of expertise in digital information managementwww.ukoln.ac.uk 27 Create Your Own SN Ning allows you to create your own social networking environment There are a number of standard features, but you can also add new widgets, control look-and-feel, etc.

A centre of expertise in digital information managementwww.ukoln.ac.uk 28 Integration of Services Web 2.0 applications can be used in isolation They can also be integration into other services (e.g. widgets in blogs and Web sites) Facebook is (currently) the leading platform for integrating many Web 2.0 tools Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 29 The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini- questions The Facebook Platform Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 30 What is Facebook? Facebook: A social networking Web site Had the largest number of registered users among college-focused sites with over 30 million members worldwide Ranked between top 10–20 Web sites Seventh most visited site in the US From Wikipedia Facebook Let’s now look at one very popular Web 2.0 application – the Facebook social networking service Let’s now look at one very popular Web 2.0 application – the Facebook social networking service

A centre of expertise in digital information managementwww.ukoln.ac.uk 31 Your Profile Page Here’s an example of a profile page: Your details Access to default applications Access to applications your added Facebook could be used as a personalised portal to various applications And here’s how others may see your profile Boring isn’t it! Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 32 It’s a Social Network (1) The strength of Facebook is when it is used as a social network. Here people can see: My updates to my Facebook account Applications I’ve installed Groups I’ve joined Photos & videos I’ve uploaded Blogs posts I’ve written Messages I’ve sent & received … Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 33 It’s a Social Network (2) Here’s the page of a former colleague (now at Eduserv). This is valuable to me: Spot friends in common Keep informed of Andy’s professional interests (of interest to me) Keep informed of Andy’s discussions with others … Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 34 Social Networks Student Use (1) Example of groups subscribed by a student: Student society Facebook seems to be very popular for use with Student union societies (nb is this a threat to similar services provided on Student Union Web site?) Facebook seems to be very popular for use with Student union societies (nb is this a threat to similar services provided on Student Union Web site?) Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 35 Student Use (1) Example of groups subscribed by a student: Student society Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni? Social Networks Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 36 Student Use (2) Example of groups subscribed by a student: Student society Social Facebook is popular for various social activities – especially for keeping in touch over summer Social Networks Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 37 Student Use (2) Example of groups subscribed by a student: Student society Social Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog? Social Networks Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 38 The Opportunities Facebook provides great opportunities for colleges and universities: It’s popular It’s easy-to-use No need for in-house development or to purchase software Useful for staff and post-graduate students too We can easily integrate our resources into Facebook (e.g. RSS feeds, blogs, etc.) It can provide alternative access to our services cf. MyNewport portal which took a day to port to Facebook Social Networks Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 39 What’s The Downside? Various concerns have been expressed about: Privacy (is Facebook a private or public space?) Is Facebook a space for students or for all? Is Facebook a closed environment? … Various concerns have been expressed about: Privacy (is Facebook a private or public space?) Is Facebook a space for students or for all? Is Facebook a closed environment? … Facebook

A centre of expertise in digital information managementwww.ukoln.ac.uk 40 You Can Manage Your Privacy You have control over the information others can see about you

A centre of expertise in digital information managementwww.ukoln.ac.uk 41 You Can Manage Your Privacy You have control over the information others can see about you But how many users change the default settings? And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions

A centre of expertise in digital information managementwww.ukoln.ac.uk 42 What Are The Barriers? What are the main barriers to effective use of Web 2.0 and the Social Web? Deployment Challenges

A centre of expertise in digital information managementwww.ukoln.ac.uk 43 The Challenges Challenges Resources Expertise Time Money Understanding Legal Issues IT Services Colleagues Management Accessibility Sustainability Reliability Cultural issues Technical Issues Interoperability Privacy, DPA, FOI,.. Purposes Users Institutions

A centre of expertise in digital information managementwww.ukoln.ac.uk 44 Web 2.0 Backlash When significant new things appear: Enthusiasts / early adopters predict a transformation of society Sceptics outline the limitations & deficiencies There’s a need to: Promote the benefits to the wider community (esp. those willing to try if convinced of benefits) Be realistic and recognise limitations Address inappropriate criticisms Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor Web 2.0 services. There wasn’t a Web 1.0. What follows it? It does have a marketing aspect – and that’s OK. It isn’t formally defined – it describes a pattern of related usage. There will be poor (and good) Web 2.0 services – just like anything else. Any usage will arrive at a follow-up term. Web 2.0: It’s a silly name. It’s just a marketing term. There are lots of poor Web 2.0 services. There wasn’t a Web 1.0. What follows it? It does have a marketing aspect – and that’s OK. It isn’t formally defined – it describes a pattern of related usage. There will be poor (and good) Web 2.0 services – just like anything else. Any usage will arrive at a follow-up term. Deployment Challenges

A centre of expertise in digital information managementwww.ukoln.ac.uk 45 Takeup Of New Technologies The Gartner curve Developers Rising expectations Trough of despair Service plateau Enterprise software Large budgets … Chasm Failure to go beyond developers & early adopters (cf Gopher) Need for: Advocacy Listening to users Addressing concerns Deployment strategies … This talks looks at approaches for avoiding the chasm & shaping the curve Early adopters

A centre of expertise in digital information managementwww.ukoln.ac.uk 46 Beware The IT Fundamentalists We need to avoid simplistic solutions to the complexities: Open Standards Fundamentalist: we just need XML Open Source Fundamentalist: we just need Linux Vendor Fundamentalist: we must use next version of our enterprise system (and you must fit in with this) Accessibility Fundamentalist: we must do WAI WCAG User Fundamentalist: must do whatever users want Legal Fundamentalist: it breaches copyright, … Ownership Fundamentalist: must own everything we use Perfectionist: It doesn't do everything, so we'll do nothing Simplistic Developer: I've developed a perfect solution – I don't care if it doesn't run in the real world Web 2.0: It’s new; its cool! IT Services Barrier

A centre of expertise in digital information managementwww.ukoln.ac.uk 47 The Librarian Fundamentalists Librarians: Think they know better than the user e.g. they don't like people using Google Scholar; they should use Web of Knowledge (who cares that users find it easier to use Google Scholar & finds references they need that way?) Think that users should be forced to learn Boolean searching & other formal search techniques because this is good for them (despite Sheffield's study). Don't want the users to search for themselves (cf folksonomies) because they won't get it right. They still want to classify the entire Web - despite the fact that users don't use their lists of Web links. Want services to be perfect before they release them to users. They are uneasy with the concept of 'forever beta' (they don't believe that users have the ability to figure things out themselves and work around the bugs). Library Barrier

A centre of expertise in digital information managementwww.ukoln.ac.uk 48 Deployment Strategies Interested in using Web 2.0 in your organisation? Worried about corporate inertia, power struggles, etc? There’s a need for a deployment strategy: Addressing business needs Low-hanging fruits Encouraging the enthusiasts Gain experience of the browser tools – and see what you’re missing! Staff training & development Address areas you feel comfortable with Risk management strategy … Deployment Challenges

A centre of expertise in digital information managementwww.ukoln.ac.uk 49 Let’s Be Realistic IAVE (International Association of Volunteer Effort) was “founded in 1970 by people who saw volunteering as a means to make connections across cultures” But the IAVE Social network: Only has 4 members And no discussions

A centre of expertise in digital information managementwww.ukoln.ac.uk 50 Let’s Be Realistic Some Ning groups are open, but some require registration: Is it worth it if: The numbers are small? The content is limited The social network doesn’t reflect my areas of interest In addition: Do I want to share data on my relationships & music tastes with an unknown audience

A centre of expertise in digital information managementwww.ukoln.ac.uk 51 Your Concerns Possible Concerns “It’s full of photos of kids getting drunk” Web 2.0 is inaccessible to people with disabilities It’s not sustainable What about copyright infringement, data protection, protection of minors, …? We’ll be sued. “You’ll not catch me using Web 2.0!” Addressing The Concerns Understanding such concerns Using technologies in appropriate ways New media literacy strategies Risks assessment & risk management It may not be for everyone

A centre of expertise in digital information managementwww.ukoln.ac.uk 52 Privacy Concerns Judge the risks that: Company will lie or make mistakes Implications of lies / mistakes Also remember risks of not engaging with Social Web: Missed opportunities Failure to engage in brand management, … You may have privacy concerns: Read the help pages Learn how to manage privacy settings Choose what you want to share

A centre of expertise in digital information managementwww.ukoln.ac.uk 53 Accessibility Concerns Aren’t Social Web services: Inaccessible to people with disabilities? Break accessibility guidelines (WCAG) Leave us liable to be taken to court? People with disabilities are using Social Web services People with disabilities are using Social Web services – as are disability activists DDA: Institutions must take ‘reasonable measures’ to ensure PWDs are discriminated against. Is it discriminatory to fail to provide access to services? Paper on Accessibility 3.0 to be presented at ADDW08 conference

A centre of expertise in digital information managementwww.ukoln.ac.uk 54 Sustainability Concerns What happens if Social Web services: Are unreliable? Change their terms and conditions (e.g start charging)? Become bankrupt Things to remember: Services may be unreliable e.g. Twitter Market pressure is leading to changes to T&C – & paid-for services may become free (e.g. Friends Reunited) Banks may go bankrupt too – but we still use them Need for risk assessment and risk management

A centre of expertise in digital information managementwww.ukoln.ac.uk 55 Interoperability Issues What happens if Social Web services host your data and: You can’t get the data back out? You only get the unstructured or poor quality data back out? You can’t get the comments, annotations, tags out? There’s a need to: Ensure data export capabilities or Upload data from an alternative managed sources Understand limitations of data export / import and make plans around limitations

A centre of expertise in digital information managementwww.ukoln.ac.uk 56 Support Issues I don’t have the time to: Understand it all Use the technologies Embed technologies in daily working practices Train my colleagues Common Craft video clips You can: View them at work Listen to the podcast on the Tube Use them in training

A centre of expertise in digital information managementwww.ukoln.ac.uk 57 Deployment Strategies I want to do use the Social Web but: The IT Services department bans it The council bans it My boss doesn’t approve Area of interest to UKOLN: “Just do it” Subversive approach – ‘Friends of Foo’ if Foo can’t use it Encourage enthusiasts Don’t get in the way UKOLN briefing papers available (with CC licence). More to be released shortly.

A centre of expertise in digital information managementwww.ukoln.ac.uk 58 IWMW 2006 & Risk Management IWMW 2006 has taken a risk management approach to its evaluation of Web 2.0 technologies: Agreements: e.g. in the case of the Chatbot. Use of well-established services: Google & del.icio.us are well-established and have financial security. Notification: warnings that services could be lost. Engagement: with the user community: users actively engage in the evaluation of the services. Provision of alternative services: multiple OMPL tools. Use in non-mission critical areas: not for bookings! Long term experiences of services: usage stats Availability of alternative sources of data: e.g. standard Web server log files. Data export and aggregation: RSS feeds, aggregated in Suprglu, OPML viewers, etc. Deployment Strategy

A centre of expertise in digital information managementwww.ukoln.ac.uk 59 Web 2.0 and IAMIC What aspects of Web 2.0: Are being used on IAMIC Web sites? May be of interest to IAMIC member organisations? May be of interest to IAMIC central? Web 2.0 and IAMIC

A centre of expertise in digital information managementwww.ukoln.ac.uk 60 Embedded Applications The American Music Centre (and other members) embed streaming radio services.

A centre of expertise in digital information managementwww.ukoln.ac.uk 61 CMC’s Use of YouTube … CMC, Ireland embed YouTube videos on their Web site. The videos can also be downloaded or syndicated and the soundtrack listened to using an embedded player.

A centre of expertise in digital information managementwww.ukoln.ac.uk 62 … and iTunes The CMC’s interviews are also available on iTunes. Summary: Rich content and applications provided through use of a diversity of services, both in-house and remote. This diversity spreads the risks, maximises potential access and supports a ‘widening participation’ agenda.

A centre of expertise in digital information managementwww.ukoln.ac.uk 63 Podcasts

A centre of expertise in digital information managementwww.ukoln.ac.uk 64 RSS Feeds Several (but not all) IAMIC Members provide (auto- discoverable) RSS feeds News feeds, for example, can added to RSS readers so news is automatically pushed to subscribers

A centre of expertise in digital information managementwww.ukoln.ac.uk 65 Reading RSS Feeds As well as reading blogs about music … You can also use RSS readers to subscribe to IAMIC members RSS feeds of their blog posts, news, events, podcasts, etc.

A centre of expertise in digital information managementwww.ukoln.ac.uk 66 Aggregating RSS Feeds RSS feeds (including podcasts, dynamic search results, etc,) can be aggregated in services such as PageFlakes and Netvibes

A centre of expertise in digital information managementwww.ukoln.ac.uk 67 Search Across IAMIC Web Sites The Google Custom Search Engine (GCSE) can be used to search across groups of Web sites, such as IAMIC Member Web sites Web 2.0 and IAMIC

A centre of expertise in digital information managementwww.ukoln.ac.uk 68 How? To create a GCSE: Add URLs of Web sites Configure options Copy and paste HTML code to Web site

A centre of expertise in digital information managementwww.ukoln.ac.uk 69 Why? Objections: It uses Google It’s not clever Doesn’t exploit metadata Responses: Google is popular Users like simplicity in search Avoids costs of creating / maintaining metadata Free and powerful services such as GCSE may be useful in prototyping services or as users services in their own right.

A centre of expertise in digital information managementwww.ukoln.ac.uk 70 What Next? What next for IAMIC and Web 2.0? Some suggestions (technologies): RSS for news, events and other structured information sources A Netvibes / Pageflakes / … page which aggregates IAMIC content Use of Podcasts Use of Web 2.0 for collaboration and sharing across member organisations Some other thoughts: Need to clarify reasons for doing this … Also need to address risks for not engaging Web 2.0 and IAMIC

A centre of expertise in digital information managementwww.ukoln.ac.uk 71 Questions Any questions?