K-12 Web Content Development Process October 2008

Introduction to K-12 Web Content Development This presentation addresses processes for authors who write and load content into two different Intel® Education Web site environments: deep and expansive content in a Content Management System (CMS) for the intel.com/education Web site training course content into a Moodle based system for our Intel® Teach program online training 9/19/08 Intel Confidential

Content Management System (CMS) The K-12 CMS content template is designed for deep and sequential content. Example: http://educate.intel.com/en/projectdesign Top Tab Navigation: 3 levels of tabs for content hierarchy and depth Right hand highlight boxes for related links Left hand navigation for sequenced content 9/19/08 Intel Confidential

Moodle Training System The K-12 Moodle platform is designed for delivering hybrid face to face and online professional development courses. Example: http://teachonline.intel.com/content/course/view.php?id=3485 Roll over top tabs have fly out menus for deep content Left hand navigation for sequenced content 9/19/08 Intel Confidential

Overview of Content Development The Web Content Development Process has five phases: Planning Designing Authoring Production Adaptation 9/19/08 Intel Confidential

Planning Phase The Planning Phases includes: Kick off the project A meeting of all stakeholders to discuss scope, timelines, resources, etc. Develop the project charter Define roles and responsibilities, timelines, and key deliverables Schedule the project status meetings 9/19/08 Intel Confidential

The Design Phase includes: Concept Development Define the Audience, Goals, Outcomes Format of delivery Outline constraints, dependencies Write Product Overview Plan (POP), where needed Research and refine the concept Define usage models and use cases Conduct focus groups and get user input on assumptions Gather Geo review and input Plan the instructional design Write high level outlines for modules, topics, and sequence 9/19/08 Intel Confidential

Content Authoring Phase The Content Authoring Phase includes: Develop the Instructional Design Develop detailed outlines for topics, modules, and sequence Develop sequencing and branching (required versus optional) Select page templates Write and review scripts Perform peer reviews and revisions Edit the script for technical revisions Draft initial file list of resources (adaptation) Review instructional design Revise outline, templates, navigation Align naming Outline adaptation process Define adaptation tracking tools, checklists Acquire assets (Images, photos, audio files, diagrams, scans of student work) Acquire permissions and approvals (reprints, adaptations) 9/19/08 Intel Confidential

Content Production Phase The Content Production Phase includes: Load the content Build HTML pages in Content Management System or Moodle templates Perform peer reviews Revise scripts to maintain current versions Draft instructions for how to adapt the content (to be implemented in the adaptation phase) Create final source documents (word, pdf) Support QA process and fix identified issues 9/19/08 Intel Confidential

Adaptation Phase Adaptation materials outline the files and process for needed for development of local language and culture version of the content. Adaptation involves translation and localization for cultural and local education terms and practice. Adaptation materials are finished at the end of a project but are prepared in previous phases. Create checklists and lists of things that need adaptation (words, images, audio files) Create final file lists with word counts of all scripts and written materials that need translation Write detailed instructions of how to adapt the content and implement into the adaptation delivery platforms File Sharing site (supports Intel Education resource adaptation) 9/19/08 Intel Confidential

Example Content Development Timeline 150 new pages developed by 4 FTE for 4 months 1 month: Content Design Concept Definition (.5 month) Instructional Design (.5 month) 2 months: Content Authoring 1 month: Content Loading, Review, QA, and production Note: 3-4 month window is minimum for a major new content release from design to production and release 150 new pages is equivalent to a project surround like Designing Effective Projects or Assessing Projects overview and Benefits, Thinking Skills/Tutorial, and Instructional Strategies Assumes the 4 people working on the project are experienced and have worked on similar projects 9/19/08 Intel Confidential

Content Development Tools Scripts Intel provides initial training/design review and approval Intel provides advice and review Content Agency provides technical editing Content Management System Intel provides training Authors load content and provide support Templates define look and feel Intel provides QA and testing Moodle Intel and Agency provide QA and testing 9/19/08 Intel Confidential