11 Maximizing Datacenter Efficiencies Realizing the Cloud. Richard Curran Director Product Marketing, Intel EMEA

Point of SaleIP CamerasPower LinesIP Phones In-Vehicle Infotainment Home Storage Sensors Net book SecurityIPTV/IMSMilitary/AeroLearningHome AutoDigital Signage Portable Medical Net top GamingIndustrial PCPrintersMedicalTransportRobotics Factory Automation MID Genomics Research Medical Imaging Financial Analysis Weather Prediction Oil Exploration Design Simulation Cloud Computing Data Center Refresh

The World is Flat Mobile device as std biz client, secure connectivity anytime/anywhere. Collaboration with Web 2.0 Faster Business Clock Speed Real-time biz intelligence; data explosion; rapid re-provisioning The World is Green Low power clients Server utilization tunable consumption Business Trend & Technology Response Innovation Beyond the Firewall “Everything” as a Service, SOA, Cloud Efficient IT Consolidation & re-platforming. Dynamic resource management. Automation. Outsourcing. Cloud computing Data Center Factory / Warehouse Digital Offices Mobile Workforce Mobile Consumer ISP / Telco Supplier Outsourcer Customers

Intel Xeon Platforms : A Foundation for Innovation 123 Illusion of infinite resource Sense of ownership & security Self-service Massive Scale Multi-tenancy Low TCO Business Unit ExpectationsData Center Requirement Standardization & Optimization Secure Virtualization Energy Efficiency Performance & Scalability

Data Center Redefined Diverse, But Common Requirements: Performance, Energy Efficiency, Virtualization HPC Mission Critical Infrastructure Internet/Cloud Small Business / Remote Office Comms

Builds on Xeon ® 5500 platform leadership and industry innovation Boosts Performance, Lowers IT Costs, Future-Proofs Up to 60% More Server Performance 2 Xeon® % less power 1 New Security Features Intel ® Xeon ® 5600 Processor Series 32nm Technology with 2nd Generation High-k Process 1Source: Fujitsu Performance measurements comparing Xeon L5650 vs X5570 SKUs using SPECint_rate_base2006. See a01e-26b8a80cfe53 and a01e-26b8a80cfe53http://docs.ts.fujitsu.com/dl.aspx?id=4af74e10-24b1-4cf8-bb3b-9c4f5f Source: Internal Intel measurements for Xeon® X5680 vs. Xeon® X5570 on BlackScholes*. See backup for system configurations Intel ® Xeon ® 5600

2010 Efficiency Refresh 15:1 As Low as 5 Month Payback 95% Annual Energy Cost Reduction (estimated) 1 rack of Intel ® Xeon ® 5600 Based Servers Performance Refresh 1:1 Up to 15x Performance 15 racks of Intel ® Xeon ® 5600 Based Servers 8% Annual Energy Costs Estimated Reduction (estimated) racks of Intel ® Xeon ® Single Core Servers Server Refresh: 2010 Single Core  Xeon ® 5600 – OR – Source: Intel measurements as of Feb Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup. Refresh key to increasing efficiency

Nehalem arch optimized for the expandable performance segment Intel ® Xeon ® Processor 7500 Series Scalable Performance Flexible virtualisation Advanced Reliability IO HUB Xeon ® 7500 Intel ® Scalable Memory Buffer Memory Xeon ® 7500 Enabling New High-end Uses

Large Scale Consolidation and virtualisation Single Core  Xeon ® – OR – 20 racks of Intel ® Xeon ® Single Core Servers Efficiency Refresh 20:1 1 rack of Intel ® Xeon ® 7500 Based Servers As Low as 12 Month Payback (estimated) Up to 92% Annual Energy Cost Reduction (estimated) New Uses Mission Critical VMs (>8GB) Multi-Tier Consolidation Greater Flexibility Intel ® Xeon ® 7500 Based Servers Source: Intel measurements as of Feb Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup.

Cloud Consumption Levels of cloud adoption Consumer Small Bus Medium Bus Enterprise Batch processing Backup / disaster SaaS projects Test & Development Private cloud plans % penetration Consumer portals Data based services (search, mashups) Storage services (backup personal data, photos) Scalable Web Apps Test & Development Redundancy / backup Batch processing SaaS projects Early adopters of Cloud services more likely to SMB and start-ups who can sacrifice security & availability for capex Flexibility, TTM, Efficiency Low cost for new features Barriers: Security Reliability Latency Compliance

Business Requirements Assessment Secure Multi-TenancySecure Multi-Tenancy Compliance & GovernanceCompliance & Governance Reliability & AvailabilityReliability & Availability InteroperabilityInteroperability Platform QualificationPlatform Qualification Rapid DeploymentRapid Deployment Reduced Capital ExpenditureReduced Capital Expenditure Pay as You UsePay as You Use Barriers to Cloud Services Advantages of Cloud Services

Summary