Copyright 2004 Bowie & Buttle All rights reserved Use of the Figures to Facilitate Tutorials/Discussion To assist you with the preparation of lectures,

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Copyright 2004 Bowie & Buttle All rights reserved Use of the Figures to Facilitate Tutorials/Discussion To assist you with the preparation of lectures, tutorials and student discussion, the figures from the book are available here as part of a PowerPoint presentation. Each slide is annotated with some ideas and guidance on the use of the material in lectures. Chapter: 6 Locating the Offer

Copyright 2004 Bowie & Buttle All rights reserved Learning Outcomes You should be able to:  Understand the importance of location as a pre- requisite for developing a profitable hospitality business  Identify the main classes of hospitality location  Research the characteristics of potential sites using relevant criteria  Recognize the complexity of the destination product  Evaluate the components of a destination’s image  Understand how hospitality companies work with destination marketing organizations.

Copyright 2004 Bowie & Buttle All rights reserved Visitor arrivals in Cancun

Copyright 2004 Bowie & Buttle All rights reserved Tourist area life cycle: Cancun, Mexico

Copyright 2004 Bowie & Buttle All rights reserved Location criteria for European hotel chain development strategy

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