Business Plan 2009 BreakFree Events Inc. Business Plan 2009 Presented by: Carmen Brown Robyn Evans Christie Thomson-Barks Brittany Walter

Mission Statement To offer and array of party and travel experiences, that are not currently available in Saskatoon, and build a strong brand image through continuous marketing and promotional activities.

Our Service Coordinate events for university students 6 Renovated busses for operation –3 Former School Buses –1 Shuttle Bus –2 Greyhound / Coach Buses

Our Service Organized Pub Crawls Personal Pub Crawls Stampede Trips Rider Trips Ski Trips Trips to Mexico

Our Market University Students –Aged 19 – 25 With discretionary income Focus on the opinion leaders

Promotion Direct Marketing –Sales Rep, Bus visibility Print Media –Sheaf Electronic Media –Our Website, Facebook, Twitter Merchandise –Swag Give Away Events –VIP Packages

Our Competition Organized Pub Crawls –No one in Saskatoon Personalized Pub Crawls –The Sutherland Hotel and bar, Ryly’s Club, The Pat Rider Trip –No one in Saskatoon Stampede Trips –No one in Saskatoon Ski Trips –Alpine ski and sport club (U of S) Mexico –Travel Agents

Competitive Advantage Experience / Atmosphere – Guaranteed Young Group of people –Variety of unique events 6 Modern Party Busses –Liquor service our Shuttle busses BreakFree Hosts at all events

Behind the company 4 owners/managers –Master’s students ~ Future CA’s –Extensive experience in event planning and logistics Support Staff –Bus Drivers –Hosts / Captains

Revenue Model To charge a premium price based on our unique experience offered Charge by person Charge by event

Capital Budget

Profit Projections

Financial Model Debt and Equity Financing Debt to be paid off in 10 years.

Business Plan 2009 BreakFree Events Inc. QUESTIONS? Presented by: Carmen Brown Robyn Evans Christie Thomson-Barks Brittany Walter

Financial Model