1 MKT 100: End of semester debrief Wayne Smith, Ph.D. Department of Management CSU Northridge Updated: Fall, 2011

2 What is a Student- Professional? Privileges preparation and readiness Is persistently ahead within any given project Sweats the details Embraces theory, eschews ideology Can hold opposing viewpoints and understand differing perspectives Espouses values, eschews ego-status Evades less, focuses more Learns rapidly in teams Takes (and gives) leadership role Gives (and receives) constructive feedback Can identify strengths of others, weaknesses in self

3 Progress and Development “Matriculation” –“to enroll as a member of a body especially in a college or university” “Accretion” –“the process of growth or enlargement by gradual buildup” Source: Merriam-Webster Dictionary

4 Matriculation and Accretion More learning Less learning Matriculation Lower division Upper division Accretion Intrinsic Knowledge And Extrinsic Value Proposition Depth of Professional Skills Breadth of Foundational Skills Integrate Subject Matter and Synthesize Processes

5 Complementing “specialist” skills with “generalist” skills It’s naïve to think that you’ll only (or mostly) work with individuals with same skills, knowledge, or abilities You really learn a topic when you have to teach it to someone else The honest truth is that nobody (including you) knows what you’ll be doing in the half- life of your career, much less near the end of it

6 Student Portfolio

7 Post-MKT 100 Portfolio The “hard” stuff –Portfolio as a Professional –Beyond a Résumé From learned capability to demonstrated ability You tell the story of performance The “soft” stuff –Portfolio as a Student –Beyond a Grade Again, from learned capability to demonstrated ability Again, you tell the story of performance

8 Key Differences between MKT 100 and other classes From: Small Class (N ~ 40) To: Large-lecture Hall (N ~ 150) –You’ll need to stand out and distinguish yourself –Learn to ask for feedback--early and often –Leverage the Instructor Office Hours From: Breadth of MKT 100 To: Depth of your Major –You’ll need to do everything in MKT 100 without being asked, including: Excel at both quantitative tools and qualitative tools Strong written communicator Effective oral presenter Strategic thinker Ethical decision-maker From: Face-to-Face To: (occasionally) Online –Requires extreme self-discipline and focus

9 December Delights; January Jubilee Prepare for Spring semester success during late December and early January. Design a Strategy –Obtain course syllabi, outline, books –Understand how success is defined in each course –Understand how to think about that course (remember paradigmatic v. pre-paradigmatic and pure v. applied?) –Understand what pre-requisite course material is needed Execute your Strategy ( E.g., going to Tournament of Roses parade?) –Bring noise-cancelling headphones –Re-read key prior material as needed –Read each first chapter for each new course

10 Extra-curricular activities matter…deeply Join a University-wide organization or club aligned with your student interests. Join the student organization for your major –AA, BAY, AMA, LBA, SFA, BLA, MISA, etc. – Take a leadership role if you can

11 Key Leadership Skills from “Good to Great” What drives your economic engine? What can you be the best in the world at? What are you deeply passionate about?

12 Fall in love… (yes, this needs some explanation…)

13 (explain final grades and associated timelines)